RCS NexGen To Work With Google AdSense For Audio
April 14, 2008 at 4:02 AM (PT)
RCS took the occasion of the NAB SHOW in LAS VEGAS to announce the integration of its NEXGEN digital automation system with GOOGLE's ADSENSE FOR AUDIO. NEXGEN's next release will be among the first automation systems to incorporate the GOOGLE ADSENSE FOR AUDIO API; NEXGEN systems will automatically pull spots from ADSENSE and will slot them into the log.
"We are committed to our clients around the world providing the best solutions in the industry," said RCS EVP/Technology and Development CHIP JELLISON. "When they say they need the ability to accept ADSENSE FOR AUDIO spots without giving up NEXGEN, we hear that call and agree we should provide those tools. NEXGEN revolutionized audio distribution with its Wancasting technology, its stability, its redundancy and scalability; now you don't have to give up those things to tap into the ADSENSE FOR AUDIO network. It’s a win for our clients, and one more way that RCS leads the industry."
“We’re excited that NEXGEN is taking advantage of the recently launched API and will soon be ADSENSE FOR AUDIO compatible,” said GOOGLE ADSENSE FOR AUDIO Business Product Manager RUSSELL KETCHUM. “RCS has a lot of great station customers who can now access a new revenue source without giving up the control and automation tools they’re used to. Thousands of GOOGLE's advertisers can also benefit from the availability of new station partners and increased inventory.”