'Exporter' Technology For HD Radio Unveiled At NAB Show
April 14, 2008 at 4:02 AM (PT)
A new line of HD RADIO equipment using the next-generation "Exporter" technology is being introduced at the NAB SHOW in LAS VEGAS. The system, developed by IBIQUITY DIGITAL in partnership with the NAB, is said to "significantly reduce a radio station's cost to upgrade to HD RADIO." The "Exporter" technology, developed with BE, CONTINENTAL, HARRIS, and NAUTEL, allows the combination of multicast audio channels and advanced data services along with a station's main audio channel into a format suitable for transmission.
"NAB is playing a critical role in the creation of new technologies to benefit our members and promote the future of broadcasting," said NAB President and CEO DAVID K. REHR. "This is just one example of how we're fulfilling our advocacy promise to broadcasters."
Task Force Chair and BEASLEY BROADCAST GROUP EVP/CFO CAROLINE BEASLEY added, "NAB is putting its money where its mouth is when encouraging stations to broadcast in digital. This new technology will give a big boost to the advancement of HD Radio, which ultimately means more choices and better sound quality for our listeners."