Radio's Future Discussed At RAIN Summit
April 14, 2008 at 3:24 PM (PT)
While the NAB SHOW was busy across the street, the RAIN LAS VEGAS SUMMIT 2008 drew a crowd of its own at the RENAISSANCE, with panels and presentations on the future of radio and its convergence with technology and the Net. RAIN's KURT HANSON presented an overview of trends and technology, including how the "long tail" is represented by the growth of increasingly specialized streamed formats, the importance of personalization, and how HD RADIO is "highly doubtful," with a limited opportunity to monetize specialty formats on HD subchannels due to audiences that may number in single digita and confusion over the system's name and numbering convention.
HANSON stressed that broadcasters should maintain the core business of live/local broadcasting, which he sees as the industry's cash cow for years to come, while pursuing growth opportunities in more global Net and data areas. Other panels and presentations dealt with HD RADIO, how Net radio can work together with labels and artists, and the "state of radio websites."