Google Expands Automation System
April 15, 2008 at 6:30 AM (PT)
GOOGLE plans to open up a system to automate everyday tasks for radio broadcasters, beefing up an important piece of its radio-advertising product line. GOOGLE RADIO AUTOMATION will be shown at the NAB conference in LAS VEGAS.
The new system is the next generation of GOOGLE’s existing MAESTRO and SS32 products, which broadcasters use to automate a range of radio functions. Radio automation is among one of the three main pieces of GOOGLE’s radio business. The other two are GOOGLE AUDIO ADS, which allows marketers build and control radio ad campaigns and ADSENSE for Audio, for radio stations that want to carry the ads.
GOOGLE, keen to expand beyond search engine ads, embarked on the radio advertising market almost two-and-a-half years ago when it bought DMARC. GOOGLE has 1,600 radio stations in its distribution network, and the program is open to U.S. advertisers via ADWORDS.