Non-Spot Up 18% As March Radio Revenues Fall
April 17, 2008 at 5:41 AM (PT)
The RAB reports radio revenues were down 8% percent overall in MARCH. Local revs were down 8% when compared to MARCH 2006 and tough news for national, with a 17% drop. Local and national combined for a 10% decline. There's been no good news for 2008 so far, with the 8% overall decline the sharpest for the year so far. Revenues were down 6% in JANUARY and 2% in FEBRUARY.
National revenue has now fallen in three of the last four months by double digits, off 12% in DECEMBER, 13% in JANUARY and 1% in FEBRUARY.
Local revenue didn't fare quite as poorly, down 8% in MARCH after losses of 4% in DECEMBER, 5% in JANUARY and 4% in FEBRUARY.
Non-spot revenue remains the sole bright spot, gaining 18% in MARCH, following 12% in DECEMBER, 13% in JANUARY and 17% in FEBRUARY.
Local and national revenues are based on approximately 100 markets as reported by MILLER KAPLAN ARASE & CO.