SpiralFrog Names Russ Reiger VP/Strategic Initiatives
April 21, 2008 at 2:07 PM (PT)
Ad-supported online music vehicle SPIRALFROG has appointed RUSS RIEGER VP/Strategic Initiatives. He will be responsible for securing and maintaining strategic partnerships within the music, media and advertising industries.
RIEGER brings 25 years of expertise in entertainment marketing and artist management, most recently as the Founder of the entertainment marketing firm PIPELINE. Before that, he was GM of MAVERICK RECORDS. "RUSS’ impressive history of building successful brands through marketing and interactive strategies is a significant asset to SPIRALFROG," CEO MEL SCHRIEBERG said."He brings the talent, results and focus to help achieve our next level of growth and cement our leadership in this rapidly evolving industry."
"It is my distinct pleasure to join the SPIRALFROG team and contribute to the company’s next stage of growth," RIEGER said. "SPIRALFROG is the clear alternative to the illegal file sharing practices that have dominated the music world to date. The company offers an exciting opportunity to engage the online music community in a positive and rewarding way. SPIRALFROG’s growth will both support and showcase the music community and provide innovation and revenue for media, brand and advertising companies looking to target the elusive 13-34 year-old audience."