Emmis Interactive Extends Digital Services to Media Companies
April 28, 2008 at 5:00 AM (PT)
EMMIS INTERACTIVE plans to begin marketing its services to radio broadcasters and other local media companies, and will now be a stand-alone company, a wholly owned subsidiary of EMMIS OPERATING COMPANY. Created five years ago, EMMIS INTERACTIVE has formed partnerships with several broadcast companies and publishers to help them reinvent their brands.
"EMMIS INTERACTIVE has been a true pioneer and innovator in the interactive space," said EMMIS CEO JEFF SMULYAN. "I take great pride in what we've built, and we look forward to providing other media companies the benefits of our interactive platform, sales solutions and know-how."
PITTSBURGH-based RENDA BROADCASTING, owner of 25 radio stations in eight medium to small U.S. markets, has a contract with EMMIS INTERACTIVE to set up their entire interactive operations, including consulting on the organizational setup; designing the websites and providing the technology to power the sites; and training and developing the entire RENDA sales and station management team.
"This is one of the most exciting initiatives to happen at RENDA BROADCASTING since we first started operations over 25 years ago," said RENDA Owner TONY RENDA. "We chose EMMIS INTERACTIVE because they understand our needs and have a proven model for success. EMMIS INTERACTIVE has over-delivered on their commitments to us and is truly acting as a partner in business. They are committed to our success as if they were members of our management team."
Based in CHICAGO, EMMIS INTERACTIVE is led by founders REY MENA and DEBORAH ESAYIAN, who have been named Co-Presidents.