BBM Canada To Use PPM For TV Ratings
April 28, 2008 at 10:48 AM (PT)
BBM CANADA is launching the world’s largest combined TV and Radio meter panel, using television audience measurement technology RFP. It selected a joint bid by ARBITRON and TNS MEDIA RESEARCH to deploy Portable People Meter technology for electronic measurement of television in CANADA.
"BBM’s goal is this process was to ensure that our electronic television measurement system was employing the most efficient and cost-effective technology available," BBM CANADA Pres./CEO JIM MACLEOD said. "I am confident that BBM’s Board of Directors has chosen a technology solution that will not only meet the audience measurement needs of today but will also anticipate and adapt to the needs of the future."
"We're delighted that the Portable People Meter will be an integral component of the world’s most advanced, single source, radio and television ratings system which the BBM is now creating for CANADA’s radio and TV broadcasters, agencies and advertisers," said ARBITRON Pres./Chair./CEO STEVE MORRIS said. "We designed the Portable People Meter to be a robust and adaptable technology. That’s why the PPM is the ideal solution for single source media measurement where one panel of consumers is used to measure many channels of media distribution."
The new PPM television service is currently scheduled to begin installation in early 2009 with a commercial launch in FALL 2009.