NIN Comes To Radio First
April 28, 2008 at 11:49 AM (PT)
Last MONDAY, NINE INCH NAILS finished recording their new single, "Discipline." With the incredible quickness and dexterity normally associated with magicians, the song was in radio programmers hands and on the air in under 24 hours.
The next 24 hours would prove even more interesting, as radio was delivered a link to post to their websites that permitted their audience the opportunity to download, free, the new NIN single in a high quality mp3 format. No other traditional method of distribution was permitted -- no iTUNES, no AMAZON, no BEST BUY. Radio became the destination spot for the song.
Congrats to SVP DANNY BUCH and all at SONY BMG/RED for pulling this off!
The song was delivered just weeks after NIN put out their sprawling, 36-song instrumental record and comes just prior to the band’s U.S. tour going on sale.