Interep Picks Cherry Creek Radio
April 29, 2008 at 3:38 PM (PT)
CHERRY CREEK RADIO has agreed to move all of their radio station properties under the INTEREP umbrella between LOCAL FOCUS and MCGAVREN GUILD RADIO. Currently, MCGAVREN GUILD radio represents the CHERRY CREEK stations in four markets. This multi-year agreement expands representation to 10 markets between LOCAL FOCUS and MCGAVREN GUILD.
"LOCAL FOCUS is thrilled to have CHERRY CREEK RADIO on board," LOCAL FOCUS Pres. KAY OLIN said, "We are a great match because of our reps’ skills in positioning the value of the mid-to-small markets and their stations’ strengths."
"We are very excited to add even more CHERRY CREEK BROADCASTING markets to our family of stations," MCGAVREN GUILD RADIO Pres. LISA SIROTKA-SONNENKLAR. "MCGAVREN GUILD is proud to be the true, national representation firm for the independent broadcast owners across AMERICA and we can't wait to get to work immediately for JOE SCHWARTZ and his team.
"CHERRY CREEK RADIO feels strongly that national sales is an important area of development for small market radio, Pres./CEO JOE SCHWARTZ said. "We recently hired DEBRA WINANS to lead that effort, and consolidating all of our national sales with INTEREP’s lOCAL fOCUS and MCGAVREN GUILD is a vital step in growing our business."