Percentage Of Women Sales Managers On The Rise
April 30, 2008 at 7:52 AM (PT)
According to the annual "Sales Manager Gender Analysis Study" released TODAY (4/30) by the MENTORING AND INSPIRING WOMEN IN RADIO (MIW) Group, as of late 2007, women were managing sales for almost 1/3 of over 10,000 AM and FM stations.
In the top 100 markets, the percentage of women sales managers was higher -- approximately 33% of slightly more than 2,000 stations. This is up from 30.1% in 2006.
"This slow, but steady increase in the number of women sales managers in the radio industry has been very encouraging over the past five years," said MIW Spokesperson HEIDI RAPHAEL. "It is our hope that this consistent gain portends more women General Managers in the near future, as GMs so frequently come from the sales manager ranks."
The complete MIW Gender Analysis Studies are available at www.RadioMIW.com.