Bubba From Worst To First At WHPT
May 2, 2008 at 10:50 AM (PT)
COX Classic Rocker WHPT (102.5 THE BONE)/TAMPA makes ratings history today as morning star BUBBA THE LOVE SPONGE debuted at #1 in morning drive in his first book back on the air in the market (WINTER 2008).
BUBBA took top honors in Persons 12+, 18-34, 18-49, 25-54 and 35-64, unseating crosstown WFLZ/TAMPA rival MJ from the top spot across the board in a very tight race. The only demo that MJ wasn't previously number dominant in was Persons 35-64, where he stayed at #2.
Here's how it breaks out:
12 + BUBBA 2.8-9.5 (12-1) MJ 8.7-8.1 (1-2)
18-34 BUBBA 3.0-18/4 (12-1) MJ 16.2-10.6 (1-3)
18-49 BUBBA 4.0-14.6 (9-1) MJ 12.1-10.6 (1-2)
25-54 BUBBA 4.2-14.0 (6-1) MJ 11.1-10.1 (1-2)
35-64 BUBBA 3.6-8.3 (7-1) MJ 7.1-8.1 (2-2)
There is no love lost between MJ and BUBBA as MJ filed suit against COX and BUBBA over comments allegedly made on BUBBA's show (NET NEWS 3/18). That case is still pending.
BUBBA was heard to say this morning that he would pay for MICHELLE SCHNITT and her kids to stay at THE TRADE WINDS for the weekend, just so she and the kids wouldn't be around MJ for the weekend.
Meanwhile, ALL ACCESS has learned that BUBBA's show will go into syndication, beginning in JANUARY, 2009.