Winter Ratings Recap: S.F., Boston, Detroit, Dallas, Denver And More
May 5, 2008 at 5:07 AM (PT)
RADIOCRUNCH President ANTHONY ACAMPORA took some time over the weekend to analyze the latest demographic breakdowns from the top-50 markets.
Baltimore: Radio One Dominates; Smooth Jazz Suffers
RADIO ONE continues their domination of BALTIMORE, as Urban WERQ and Urban AC WWIN-FM took top honors across all demos. WERQ was #1 with adults 18-34 and 18-49, as well as finishing #2 25-54. Meanwhile, WWIN scored a #1 ranking 25-54, finished #2 18-49, and a solid #5 18-34. WERQ remains amazingly dominant 18-34, where they score almost quadruple the ratings of the next closest station.
In the 18-34 cell, finishing a distant second is CBS Hot AC WWMX, which moved up from 3rd, switching places with HEARST ARGYLE Active Rock WIYY. CLEAR CHANNEL Country WPOC finished 4th; WWIN was 5th. CBS Adult Hits WQSR (JACK-FM) moves from 7th to 6th. TIMES-SHAMROCK Classic Rock WZBA rises from 9th to 7th, CBS AC WLIF was 8th, PETER & JOHN RADIO Christian AC WRBS moves from 12th to 9th, and CBS Talk WHFS rounds out the top 10.
Moving over the more lucrative 18-49 cell, WERQ is a dominant #1, with almost double the shares of sister WWIN, which holds down 2nd place. Rising from 5th to 3rd is WPOC, which rebounds from an off FALL book. WIYY holds in 4th, with WWMX moving into the top 5 -- up from #6 in the FALL. A post-holiday drop for WLIF, which slides from #3 to #6. WQSR is a steady 7th; WZBA holds in 8th. A nice share gain for WHFS, which climbs from #10 to #9, while HEARST-ARGYLE News/Talk WBAL rounds out the top 10.
In the 25-54 demo, WWIN edges out WERQ by less than a half-share as the two remain a solid 1-2. WPOC leaps from 4th to 3rd and changes positions with WLIF. WWMX rounds out the top 5. WIYY and WQSR retain their #6 and #7 positions, respectively, from the FALL. WBAL moves up from 10th to 8th, WHFS rises from 12th to 9th, tying them with WZBA, which held steady from the FALL.
Noticeably missing from the top 10 in all demos is CLEAR CHANNEL Smooth Jazz WSMJ. With Smooth Jazz stations in NEW YORK, DENVER, HOUSTON and nearby WASHINGTON all recently bailing ... is BALTIMORE a flip target now? There appears to be a hole for something on the 18-34/18-49 tip and/or an opportunity to challenge RADIO ONE's dominance.
Boston: CC Stations Score Near Domination; WMJX Right Behind
Just as RADIO ONE dominates BALTIMORE with their two FMs, CLEAR CHANNEL essentially does the same in BOSTON. Despite only having two FMs to five for GREATER MEDIA and four for CBS, CLEAR CHANNEL's stations continue to deliver huge results across all demos.
Top 40 WXKS (KISS 108) ranked #2 18-34 and 18-49, while taking the #1 position with adults 25-54. Meanwhile, sister Rhythmic WJMN took top honors 18-34 and 18-49, and rank 3rd 25-54. The station that kept CC's two powerhouses from a 1-2 sweep was GREATER MEDIA AC WMJX, which ranked 2nd 25-54. WMJX was no slouch by any means. It was also solid across the board, ranking 3rd 18-34 and 18-49. Here's a look inside each cell:
25-54: WXKS, WMJX and WJMN ranked 1-2-3 respectively, as ENTERCOM Sports WEEI (which was #1 in the FALL), slipped down to 4th place. CBS took the next three positions with Classic Rock WZLX (#5), News/Talk WBZ (#6) and Classic Hits WODS (#7). WODS actually tied with GREATER MEDIA Talk WTKK, which rose from 9th in the FALL. CBS Hot AC WBMX rebounded from an off FALL book and moved 11th to 9th. ENTERCOM Adult Hits WMKK (MIKE-FM) rounded out the top 10.
Two GREATER MEDIA stations got pushed out of the top 10. Country WKLB actually grew in share by 9%, but slid from 9th to 11th. Classic Hits WROR took a post-holiday slide from 6th to 12th. ENTERCOM Active Rock WAAF and CBS Alternative WBCN tied for 13th place. GREATER MEDIA AAA to Alternative convert WBOS rounded out the top 15.
18-49: WJMN, WXKS and WMJX were 1-2-3 (in order) here, with WEEI taking 4th place. WBMX surged a share and moved from 10th to 5th. Tied for sixth were WMKK (up from 11th) and WZLX. WBCN holds steady in 8th place, with WKLB moving down to 9th. WAAF rounds out the top 10.
WODS slides back from 5th to 11th post holiday. WTKK inches up to 12th. WBZ moves from 14th to 13th, with WROR dropping from 7th all the way to 14th. WBOS finishes out the top 15.
18-34: WJMN and WXKS dominate here with double digits. No one was really even close, although WMJX was 3rd. WBCN leaps from #6 to #4, and WBMX moves back into the top 5.
Cincinnati: WIZF, WLW Score Major Wins; CUMULUS Rocker Impacts Rivals
RADIO ONE Urban WIZF rebounded from a couple of bad books and soars to the top spot 18-34 and 18-49. WIZF was #6 18-34 and #10 18-49 in the FALL, and vaults to the #1 position in both cells in the WINTER. However, sister WMOJ may have been hurt by it. as the latter lost rank across the board. Meanwhile, CLEAR CHANNEL Talk WLW regained the top spot 25-54. Here's what CINCINNATI was listening to this WINTER.
25-54: WLW moved up from the #2 spot to recapture the leadership position. CUMULUS AC WRRM tied FALL's champ, BONNEVILLE Country WUBE, for the #2 position. CUMULUS saw Classic Hits WGRR move up from 6th to 4th, despite being off slightly in share. CLEAR CHANNEL Classic Rock WOFX rounds out the top 5.
The #6 through #10 positions in CINCINNATI 25-54 were separated by only three-tenths of a share, so keep in mind how tight and competitive the market is. BONNEVILLE Hot AC WKRQ (Q102) rose from 8th to 6th. WIZF and CLEAR CHANNEL Rock WEBN tied for 7th ('EBN fell from 3rd place in the fall), CLEAR CHANNEL Talk WKRC was 9th, while sister Top 40 WKFS tied with BONNEVILLE Alternative WSWD for 10th place. RADIO ONE saw Urban AC WMJO drop to 12th, CLEAR CHANNEL Hot AC WNNF remained 13th, PILLAR OF FIRE Christian AC WAKW was 14th and new CUMULUS Active Rock WFTK rounded out the top 15.
While the early results for WFTK were fair at best, they definitely made an impact on the market's other Rock stations, with WEBN taking a major hit across all demos, and WSWD also losing some shares -- and this was only the first book.
Among adults 18-49, WIZF soared to the top spot, which it shared with WUBE. WLW rises from 4th to 3rd. Growing in share and rank this book are WKFS (up from 8th) and WRRM (up from 6th). WFTK's arrival pushed WEBN down from 2nd to 6th. WEBN is down 39% to a year ago. WKRQ slid from 4th to 7th, tying with WSWD, which dropped from 3rd. WSWD is down 17% to last year. WOFX held in 9th place, but lost a share, and is also off 25% from last year. WGRR rounds out the top 10.
WMOJ slides from #7 to #11; WKRC moves up from #14 to #12. WFTK doubles its share from the old Talk format and moves from #16 to #13. WNNF ranks 14th, and WAKW rounds out the top 15.
With 18-34 adults, WIZF leaps from #6 to #1, while WKFS slides back to #2 despite growing in share. WUBE holds steady in 3rd place. WEBN drops from 2nd to 4th and WSWD from 3rd to 5th. WKRQ is now 6th. FTK's real impact is best seen in the 18-34s, where the younger cell has clearly found the station. It moves from 15th to 7th 18-34, and is up 253% from the fall book. WRRM, WLW, and WNNF round out the top 10.
Dallas: KESS Dominates DFW After KEGL Flip; 'Eagle' Lands Strong
The flip of CLEAR CHANNEL Mexican Oldies KEGL (LA PRECIOSA) back to Rock as "THE EAGLE" caused a market shift that helped land UNIVISION at the top. Regional Mexican KESS took the dominant #1 position across all three cells, actually causing CC's KHKS to lose its leadership position in the younger demos.
While KEGL performed very well in its first full book back as a Rock station, it actually hurt sister Alternative KDGE probably the most. However, with the change in measurement to PPM scheduled to come to DALLAS soon, CLEAR CHANNEL likely winds up in a much better long-term position owning the majority of the rock shares, rather than competing with UNIVISION and LIBERMAN for Spanish-language shares.
The 25-54 cell goes to UNIVISION, as KESS claimed the top spot. Sister KLNO (RECUERDO) rose from 5th to 2nd, as the departure of KEGL from their Mexican Oldies format seems to have helped UNIVISION immensly. KHKS remains in 3rd. SERVICE Urban KKDA-FM (K104) bounces back from an off FALL book and moves from 8th to 4th. CUMULUS Sports KTCK finishes in fifth. RADIO ONE Rhythmic KBFB performs very well 25-54, and rises from 15th to 6th. KEGL debuts as a Rock station in 7th place 25-54 -- very solid (and actually up from the 14th place finish for 'LA PRECIOSA'). CBS AC KVIL returns to its normal share levels and ranks 8th (they soared to #1 on CHRISTMAS music in the FALL). CBS Classic Hits KLUV moves from 11th to 9th, while CLEAR CHANNEL Hot AC KDMX slides from #5 to #10.
SALEM Christian AC KLTY rode holiday music to the top five in the FALL, but slides back to #11, tying with SERVICE Urban AC KRNB. CBS Adult Hits KJKK (JACK-FM) was flat in 13th place and did not rebound from an off FALL book. It was not a good book for Country, as CUMULUS saw KPLX slide from 12th into a tie with KJKK for 13th and CITADEL News/Talk WBAP. But things were worse for CITADEL's KSCS, which now ranks 18th 25-54 (down from 15th in the FALL), and is off 41% in share from a year ago. CLEAR CHANNEL's KZPS, which has evolved back into more of a Classic Rocker, was actually up from 18th to 16th. RADIO ONE Urban AC KSOC dropped from 13th to 17th, KSCS was 18th. ESPN Sports KESN tied LIBERMAN Latin Pop KTCY for 19th. Now out of the top 20 is CBS Rhythmic AC KMVK (MOVIN'), which slid from 15th to 21st 25-54. Also hurt by the KEGL launch was CLEAR CHANNEL Alternative KDGE. They really took a hit 25-54, as KDGE slipped to 26th place.
KESS soared 63% this book and captured the #1 position in the 18-49 cell. KLNO roared from 7th to 2nd with a 50% gain. KHKS held in share but slid from #1 to #3 (although they still hold the crown as the #1 English-language 18-49 station). K104 slid from 3rd to 4th, while KBFB remained in fifth. A nice debut for KEGL in the #6 position. KTCK rose from 11th to 7th, tying with KVIL (which fell from 4th). KPLX was flat in share 18-49, but with compressed ratings, they actually moved from 13th to 9th in rank. KDMX slid from 6th to 10th.
KRNB drops from 8th to 11th. KDGE dropped from 10th to 12th, but lost 42% of their shares 18-49. KDGE is tied with KJKK and KLTY. KTCY rose from 16th to 15th, KSOC dropped to 16th. KZPS, with a more mainstream approach, posted a nice leap from 25th to 17th. KMVK tied with KSCS for 18th place, while KLUV, LIBERMAN Regional Mexican KNOR, and WBAP tied for 20th place.
KESS scored another huge increase 18-34 and ran away with that demo, actually scoring double-digits. KHKS increased in share and still holds the #2 position. KBFB remained in 3rd. KLNO rose from 6th to 4th. A huge debut for KEGL in the 18-34 cell, ranking 5th. K104 held in 6th place. KDGE lost 34% of its 18-34 share, slipping from 5th to 7th. KPLX rose from 12th to 8th, with KTCY 9th and KTCK 10th.
Denver: KXPK, KYGO Share Leadership; KQKS Still Strong
ENTRAVISION Regional Mexican KXPK regained the #1 position among adults 18-34 and 18-49 this book, while also finishing in the #2 position 25-54.
The 25-54 crown goes to LINCOLN FINANCIAL Country KYGO, which leapt from the #4 position in the FALL. KYGO was up 42% in share from the fall. KXPK grew in share, but remains in 2nd place. CLEAR CHANNEL AAA KBCO slid from 1st to 3rd, while ENTERCOM AC KOSI dipped from 3rd to 4th. The Hot AC battle in Denver gets much tighter as ENTERCOM's KALC held in 5th place, but lost almost a share. Meanwhile, CBS pulled almost exactly the number of shares KALC slid, and moved from 10th to 6th. CLEAR CHANNEL Classic Rock KRFX slid from 6th to 7th, while sister News/Talk KOA is now 8th. ENTERCOM Classic Rock KQMT rose from 12th to 9th, with LINCOLN FINANCIAL Rhythmic KQKS rounding out the top 10.
CLEAR CHANNEL Alternative KTCL moves up from 14th to 11th. CBS Classic Hits KXKL remains in 12th, while CLEAR CHANNEL Rhythmic AC KPTT had an off book, dropping from 9th to 13th. LINCOLN FINANCIAL Sports KKFN-FM (which flipped from Smooth Jazz toward the end of the book) ranks 14th, tied with CBS Country KWLI. CLEAR CHANNEL Active Rock KBPI has really struggled the last two books. They were as high as 5th in the SUMMER, dropped to 10th in the FALL, and is now 16th in the WINTER. Year-to-year, they are down 38%. KBPI is tied with CLEAR CHANNEL News/Talk KHOW and two ENTRAVISION stations -- Spanish Contemporary KJMN and Spanish Adult Hits KMXA.
Moving over to 18-49, KXPK replaced KQKS as the new leader in the cell. However, LINCOLN FINANCIAL owns the #2 and #3 spots with KYGO and KQKS, respectively. KALC moved up from 6th to 4th, despite being off slightly in share. KBCO slid from 3rd to 5th. KTCL had a solid book, and soared from 11th to 6th, while KOSI dropped from 5th to 7th. KIMN returned to the top 10, rising from 12th to 8th, while KRFX and KBPI round out the top 10. KQMT moved from 13th to 11th, KPTT slides from 9th to 12th. A nice rebound for KWLI, which vaulted from 22nd to 13th and more than doubled its share from the FALL. KMXA and KOA round out the top 15.
18-34 rankers (in descending order): KXPK, KQKS, KALC, KTCL, KBPI, KYGO, a tie between KBCO and KOSI, and a tie between KBNO and KPTT.
Detroit: CLEAR CHANNEL Urbans Dominate; GREATER MEDIA Rockers Strong 25-54
CLEAR CHANNEL's two big Urban stations and GREATER MEDIA's Rock outlets were among the leaders in the WINTER book in DETROIT. CLEAR CHANNEL Top 40 WKQI emjopyed strong 18-34 and 18-49 numbers, as well as a solid book 25-54. Here's a look inside what's going on in MOTOWN.
25-54: CLEAR CHANNEL Urban WMXD remained in the leadership position -- and by a pretty healthy margin. GREATER MEDIA Active Rock WRIF moved from 3rd to 2nd, while sister Classic Rock WCSX vaulted from 9th to 3rd -- moving past quite a few stations. CLEAR CHANNEL Urban WJLB held steady in 4th place, with CLEAR CHANNEL Top 40 WKQI surged from 13th to 5th. CBS News WWJ rose from 9th to 6th. Meanwhile, GREATER MEDIA took back the market's highly contested AC battle, as WMGC made a post-CHRISTMAS leap from 14th to 7th (CC rival WNIC plummeted from 2nd to 12th). WMGC is tied with CBS Smooth Jazz WVMV and CBS Country WYCD. RADIO ONE Urban Oldies and CITADEL Hot AC WDVD tied for 10th.
CITADEL Adult Hits WDRQ fell from 5th to 12th, tied with WNIC. CBS Classic Hits WOMC slid from 7th in the FALL to 14th this WINTER. CLEAR CHANNEL Country WDTW tied with CBS Sports WXYT for 15th place. CTVGLOBEMEDIA Alternative CIMX was 17th, CITADEL Talk WJR slid from 9th to 18th. RADIO ONE Urban WHTD and CLEAR CHANNEL Sports WDFN wound up the top 20.
18-49: CLEAR CHANNEL grabbed the top three spots with WJLB, WKQI and WMXD, respectively. WRIF slid from 3rd to 4th, with WDVD rising from 6th to 5th. WYCD, WCDX, WDRQ, and WDMK took the 6th through 9th slots, with WNIC and WVMV tying for 10th place.
The rest of the top 20 18-49: WHTD (#12), CIMX (#13), WWJ (#14), WMGC and WDTW (tie for #15), WXYT (#17), WOMC (#18), and a tie between WDFN and WJR for 19th.
18-34: WJLB and WKQI controlled the top two spots by a large margin -- actually accounting for almost a quarter of the 18-34 listening in DETROIT. While WHTD was third, they had less than half of WJLB's shares. WMXD was 4th with WRIF rounding out the top 5. WDVD, WDMK, CIMX, and WVMV took the #6 through #9 positions. WDTW and WYCD tie for 10th.
Hartford: Clean Sweep For CBS; WURH Tops WKSS, WCCC 18-34
CBS took the top spot across all three demos with Rhythmic WZMX dominating the 18-34 cell and winning comfortably 18-49, while sister AC WRCH regained the leadership position 25-54.
WZMX scored double-digits 18-34 to run away with the top spot. Meanwhile, CLEAR CHANNEL saw some decent growth from Alternative WURH this book, as the station vaulted into the #2 spot 18-34, moving past sister Top 40 WKSS, which slid to 3rd. This also moved WURH past MARLIN Active Rock WCCC, while WRCH rounded out the top 5.
In the 18-49 cell, WZMX and WRCH were a solid 1-2 punch for CBS. CLEAR CHANNEL Adult Hits WHCN slid from 2nd to 3rd, while sister Country WWYZ dropped from 3rd to 4th. WCCC finished 5th, changing places with CBS Hot AC WTIC, which slid to 6th place. WKSS remained in 7th, WURH was 8th. CBS News/Talk WTIC-AM was 9th, with BUCKLEY Classic Hits WDRC-FM 10th.
25-54: WRCH regained the top spot, as WHCN fell to 2nd. WWYZ, WTIC-FM, WZMX, WCCC and WDRC remained in the #3 to #7 spots, although WTIC-A tied WDRC. WKSS and WURH rounded out the top 10.
Minneapolis: Twin Cities Shocker as KTTB Dethrones KDWB; KQRS Dominates 18-49, 25-54
NORTHERN LIGHTS Rhythmic KTTB pulled off the WINTER upset as they moved into the top spot 18-34, not only beating Fall's champ - CITADEL Active Rock KXXR -- but topping heritage CLEAR CHANNEL Top 40 KDWB. KXXR actually slipped from 1st to 3rd in a very competitive battle, where only 0.3 shares separated these three stations. KTTB grew across the board and beat KDWB 18-34, 18-49 and 25-54 in the WINTER. Here's a look inside the TWIN CITIES WINTER book.
18-34: As mentioned, KTTB, KDWB, and KXXR grabbed the top three spots. CLEAR CHANNEL Country KEEY was 4th, with CITADEL Classic Rock KQRS sliding from 4th to 5th. HUBBARD Hot AC KSTP-FM, CBS Adult Hits KZJK, CLEAR CHANNEL Triple A KTCZ, CBS AC WLTE and CLEAR CHANNEL Sports KFAN rounded out the top 10.
18-49: KQRS remained the dominant player here with double digit shares. KEEY held on to the runner-up position, but KTTB vaulted from 8th to 3rd. KDWB actually grew in rank and share here, and moved from 5th to 4th, topping KXXR, which dropped to 5th. KSTP only lost a tick over a share, but fell from 2nd to 6th. KZJK rose from 10th to 7th, and KTCZ slid from 7th to 8th. WLTE dropped from a holiday 5th place down to 9th, while CLEAR CHANNEL Classic Hits KQQL held in 10th place.
25-54: Continued domination for KQRS. KEEY moved into 2nd place, changing places with KSTP-FM. KTCZ climbed from 5th to 4th. KTTB surged from 13th to 5th. A nice book for KZJK, which rose from 9th to 6th, with KQQL moving up to 7th. WLTE dropped from 4th to 8th, KDWB from 6th to 9th, and KXXR from 6th to 10th.
While the TWIN CITIES has no less than 6 News/Talk stations (2 of them are FM), not one of them appeared in the top 10 25-54. With some obvious music format holes, one has to wonder how long before someone makes a move.
Pittsburgh: CLEAR CHANNEL Cluster Solid; WKST Handily Beats B94
CLEAR CHANNEL's trio of stations, Top 40 WKST, Classic Rock WDVE and Alternative WXDX remained dominant performers in the WINTER book. WKST was #1 18-34, #2 18-49 and #9 25-54. WDVE dominated the 18-49 and 25-54 demo, and ranked a solid 2nd 18-34. WXDX was 3rd 18-34 and 18-49.
WKST leaped into double digits 18-34 -- good enough to knock WDVE out of the top spot. WKST's accomplishment was even more impressive considering the launch of CBS Top 40 WBZW (B94) last FALL. While WBZW had seen growth from the prior FM Talk format, WKST beat WBZW by 182% 18-34, 89% 18-49, and 43% 25-54. WBZW appears to be pulling more upper end -- possibly due to familarity with the upper end with the heritage "B94" brand. If anything, WBZW may have as much of an effect on sister Hot AC WZPT. Here are the year-to-year differences for WKST, WBZW, and WZPT:
18-34: WKST (+18%), WBZW (+62%), WZPT (-40%)
18-49: WKST (+3%), WBZW (+68%), WZPT (-5%)
25-54: WKST (-2%), WBZW (+75%), WZPT (-3%)
WZPT held fine with the upper end, but appeared to have lost some lower end -- especially as the station went more gold-based when B94 returned. This is definitely in the "to be continued" folder. Now here's a look at what happened by cell in STEEL CITY this book.
25-54: WDVE remained a dominant #1 with enormous double-digits. Tied for a distant second were CBS Country and STEEL CITY MEDIA Adult Hits WRRK (BOB-FM). CLEAR CHANNEL Classic Hits WWSW surged from 8th to 4th, while Talk WPGB moved into 5th place. RENDA AC WSHH slid from 2nd to 6th, with SHERIDAN Urban WAMO rising from 8th to 7th. WZPT slid from 5th to 8th, with WKST and WXDX tying for 9th. CBS News/Talk KDKA tied B94 for 11th place. STEEL CITY MEDIA AC WLTJ was 13th, with KEYMARKET Country WOGI 14th and ESPN Sports WEAE rounding out the top 15.
18-49: WDVE was #1 by a mile, but CLEAR CHANNEL landed the top three in this key demo with WKST #2 and WXDX. WAMO-FM rose from 8th to 4th. WDSY slid from 2nd to 5th. WRRK was up slightly in share, but slid from 5th to 6th. WPGB moved from 9th to 7th. WZPT slid 23% and dropped from 4th to 8th. WSHH moved from 5th to 9th, while WBZW and WWSW tied for 10th. WOGI ranked 12th, WLTJ was 13th, KDKA was 14th, and KEYMARKET's WOGG (part of the group's four signals) ranked 15th.
18-34: CLEAR CHANNEL landed the top three here, with WKST, WDVE and WXDX taking the top 3 spots, respectively. WAMO dropped from 2nd to 4th, WRRK moved into the top 5. WBZW stayed in 6th place (and actually dropped in share from its debut in the FALL), tying them with WDSY. WSHH was 8th, WZPT took 9th, and WPGB rounded out the top 10.
More to come soon, including SAN DIEGO, SAN FRANCISCO, ST. LOUIS and WASHINGTON.