WMG To Test Digonex Technology
May 5, 2008 at 7:48 AM (PT)
DIGONEX TECHNOLOGIES will provide WARNER MUSIC GROUP with its proprietary technology to recommend varying wholesale prices to WMG for select digital album downloads. The test is expected to begin this month and will be for a limited amount of time. The specific titles and participating retailers are not being announced at this time.
"We are fortunate to be working with visionaries at WARNER MUSIC GROUP on this groundbreaking pilot program." said DIGONEX CEO JAN EGLEN. "We’re confident that our technology has the potential to have a significant impact on digital album sales for the selected titles."