Man Behind 'Radio Heard Here' Responds To Critics
May 6, 2008 at 4:15 PM (PT)
The marketing expert behind the NAB's "Radio Heard Here" public relations campaign takes on critics of the program in a guest blog post at DAVID MARTIN's N=1 blog.
KELLY O'KEEFE explains the background of the campaign, outlines the goals, and responds to critics in the exclusive post, saying that "I’m confident that the work will win over fair-minded observers" and "(t)he only group that thinks 'radio has become a negative word' are people within the industry who read too much from these critics. Like anything, radio can be better, and the industry should be tireless in its efforts to make it so, but there is a great pool of positive equity that should not be squandered based on the rantings of a few critics."
Read O'KEEFE's brief for the defense by clicking here.