Last.FM To Offer AOL Europe Users Interactive Access
May 7, 2008 at 3:31 PM (PT)
AOL and LAST.FM have reached an agreement where LAST.FM will power the relaunch of AOL EUROPE’s online radio platform. This brings together AOL RADIO users with LAST.FM’s 21 million global visitors; the service is initially available in FRANCE, GERMANY and the U.K. with plans to roll out across EUROPE in the coming months.
AOL RADIO users will benefit from a host of exciting new features and engaging multi media options. LAST.FM will enable AOL RADIO users in GERMANY and the U.K. to repeatedly listen to any track they hear via LAST.FM’s free-on-demand service. Alongside the streamed music stations, AOL RADIO listeners will have access to extra content including videos, pictures and event listings, and discover new music through the recommendations of other users.
"I am thrilled that this partnership will enable AOL’s users to discover and actively engage with new music and genres, thus creating an online community of music fans that spans the globe," AOL SVP/European Operations JONATHAN LISTER said."Monetizing great content is key to AOL’s success. The rich engagement that users have with this site allows us to maximize the revenue potential available."
"We're enormously excited to be teaming up with AOL in EUROPE to power their online radio platform," LAST.FM co-founder MARTIN STIKSEL said. "We can offer a unique music discovery and listen-again service with the millions of tracks in our catalogue, allowing us to bring groundbreaking interactivity to online radio sites like AOL’s. We're pleased AOL has recognized that the unparalleled music experience we offer is the future for online radio."