Peter Burton, Dave Beasing To Lead The Sound
May 8, 2008 at 2:30 PM (PT)
BONNEVILLE INTERNATIONAL has settled on the new executive team for AAA KRBV (THE SOUND)/LOS ANGELES. LINCOLN FINANCIAL/SAN DIEGO Dir./Sales PETER BURTON comes on board to be VP/GM and long-time JACOBS MEDIA Sr. Consultant DAVE BEASING will be the new PD.
Speaking of BURTON's hiring, BONNEVILLE EVP DREW HOROWITZ said, "We are delighted to welcome an outstanding professional like PETER. He brings a breadth and depth of experience that will enable us to excel in our efforts to build a new media brand in LOS ANGELES. He’s a proven talent who has played an essential role in winning organizations, and we look forward to Peter leading Bonneville LOS ANGELES and THE SOUND."
"Having the opportunity to work for a quality company such as BONNEVILLE is a dream come true for me," BURTON said. "Joining a company that believes in doing things the right way was of ultra importance to me. Equally as important to me was working for and with some of the best people in our business. BONNEVILLE certainly has assembled some of the very best here in LOS ANGELES to operate THE SOUND."
Besides his work at JACOBS, BEASING was once PD at CLEAR CHANNEL Modern AC KYSR/LOS ANGELES. "From the moment I first heard THE SOUND, I knew whoever programmed this brand would experience the opportunity of a lifetime," he said. "Thanks to GREG [SOLK, BONNEVILLE VP/Programming] and DREW for including me in what is shaping up to be an unparalleled team of broadcast professionals."
"I'm truly thrilled to have one of the most respected programming minds and strategic thinkers in our industry as PD of THE SOUND," SOLK said. "We are attempting to build a special station in L.A.,that will break from the norm in today’s radio landscape, and DAVE is the guy to lead that charge."