Winter Ratings Recap Continues
May 12, 2008 at 4:53 AM (PT)
RADIOCRUNCH Pres. ANTHONY ACAMPORA continues his analysis of the WINTER book. First up this week, ATLANTA, COLUMBUS and INDIANAPOLIS -- with more to come as the week progresses You can reach ANTHONY at email@example.com.
Atlanta: V103, Cox Rule; Q100 Sweeps Past Star 94
As usual, CBS Urban WVEE (V103) remained the top dog in ATLANTA. The station once again took the top spot among adults 18-34, 18-49, and 25-54 in the WINTER book, and pulled off double digit shares. They beat their closest competitor by 49% 18-34, 128% 18-49, and 47% 25-54. V103's dominance across all three demos is almost unheard of in a major market today.
Meanwhile, COX's cluster continues to be a major force, landing the next four positions behind V103 25-54. News/Talk WSB-A, Urban AC WALR, Classic Rock WSRV, and AC WSB-F took the 2nd through 5th positions among 25-54's. RADIO ONE found Urban AC WAMJ and Gospel WPZE in 6th and 7th place respectively. CITADEL Country WKHX held in 8th place. A solid 25-54 book for RADIO ONE Urban WHTA, which vaults from 15th to 9th, while SALEM Christian AC WFSH moved into the top 10, tying them with CUMULUS Top 40 WWWQ (Q100).
Speaking of CUMULUS, the company saw growth following the move of WWWQ from 100.5 to the stronger 99.7 signal. Q100 beat LINCOLN FINANCIAL Top 40 rival WSTR (Star 94) across the board. Take a look:
18-34: WWWQ (8th to 3rd), WSTR (12th to 11th)
18-49: WWWQ (13th to 9th), WSTR (10th to 12th)
25-54: WWWQ (12th to 10th), WSTR (9th to 12th)
This took WSTR out of the top 10 in all three demos, and placed Q100 inside the top 10.
In the 18-49 cell, WHTA moved from 6th to 2nd place behind V103, but COX grabbed the next four spots with WSB-AM (4th to 3rd), WALR (3rd to 4th), WSB-FM (2nd to a tie for 5th) and WSRV (rising from 7th to 5th). WAMJ slid from 4th to 7th, WKHX inched up from 9th to 8th, while Q100 rose from 13th to 9th. Rounding out the top 10 was WPZE (sliding from 7th).
COX Rhythmic WBTS held 11th place, with STAR 94 in 12th. WFSH moved from 14th to 13th. CLEAR CHANNEL Active Rock WKLS slid from 12th to 14th. while Regional Mexican sister WBZY and CUMULUS Classic Rock WNNX (ROCK 100.5) tied for 15th. WNNX was boosted by strong morning numbers from the REGULAR GUYS after just a partial book.
With adults 18-34, WVEE and WHTA were a solid 1-2. Q100 vaults from 8th to 3rd, with WBTS sliding back to 4th, with WBZY moving into the top 5. WSB-F slides from 4th to 6th, WKHX from 6th to 7th. WSB-A rises from 14th to 8th, WKLS drops from 5th to 9th, and WNNX moves inside the top 10.
Columbus, OH: WRXS Debuts Strong; WCOL Tops WNCI In Upper Demos
The debut of CLEAR CHANNEL Alternative WRXS had an effect on the market -- and may have a bigger impact on sister Top 40 WNCI than even some of its rock competition. WRXS debuted in 5th place 18-34, 10th place 18-49, and 12th place 25-54. For a first book on a brand new stick, that was impressive. WNCI went down across all demos - although the fall book was a bit higher than average. However, keep in mind, WNCI is still enormous, ranking 2nd 18-34, 3rd 18-49, and 2nd 25-54. And for CLEAR CHANNEL, it was Country WCOL that took WNCI's top position 18-49 and 25-54.
In other news from COLUMBUS, WCOL and WNCI were 1-2 with adults 25-54. WILKS Rock WLVQ dropped from 2nd to 3rd. RADIO ONE Urban AC WXMG surged from 9th to 4th, with Rhythmic sister WCKX rising to 5th. SAGA AC WSNY slid from 4th to a tie for 6th with CLEAR CHANNEL News/Talk WTVN. CLEAR CHANNEL Adult Hits WBWR climbed from 13th to 8th, with AC sister WLZT rising from 10th to 9th. CHRISTIAN VOICE Christian AC WCVO rounds out the top 10.
RADIOHIO Hot AC WBNS dips from 5th to 11th, with WRXS debuting in 12th place. An off book for NORTH AMERICAN Active Rock WBZX -- which dropped to 13th. After the book, WBZX switched to a more gold-based Mainstream Rock approach. RADIOHIO News/Talk WBNS-AM remains 14th, with INGLESIDE Alternative WWCD rounding out the top 15 (and up from 18th).
In 18-49, WCOL grabs the top spot, with WCKX moving into the runner-up position. WNCI slides from 1st to 3rd. WLVQ holds in 4th, with WBZX rising from 7th to 5th (and actually having a decent book in the younger demos). WXMG climbs from 9th to 6th, WBWR vaults from 13th to 7th, WSNY slides from 5th to 8th with WTVN 9th and WRXS debuting solidly in 10th place.
WBNS drops from 6th to 11th, tying them with WLZT. WCVO drops from 8th to 13th, WWCD inches up from 15th to 14th, with WBNS-A dropping to 15th.
WCKX overtakes WNCI for the 18-34 crown, with WBZX rising to 3rd place. WCOL drops from 3rd to 4th and an impressive debut for WRXS in 5th place. WLVQ, WWCD, WXMG, WBWR, and WBNS claim the 6th through 10th positions.
Indianapolis: WFMS Regains 18-49, 25-54 Cells; WRZX Lands 18-34
CUMULUS Country WFMS took back the leadership position with adults 18-49 and 25-54, while CLEAR CHANNEL Alternative WRZX was the new champ with adults 18-34.
In 25-54, WFMS posted their best shares in over a year to top CLEAR CHANNEL Classic Rock WFBQ, which slid to 2nd. CUMULUS Classic Rock WJJK vaults from 8th to 3rd, while RADIO ONE Urban AC WTLC moves from 5th to 4th. A solid book for ENTERCOM Adult Hits WNTR -- which climbs from 13th to 5th. Sister Hot AC WZPL held in 6th, with EMMIS News/Talk WIBC rising from 9th to 7th. Keep in mind, this was WIBC's first book on FM and it was up 22% in share from the AM. EMMIS AC WYXB slides from 4th to 8th, with RADIO ONE Rhythmic WHHH falling from 3rd to 9th, tying them with WRZX.
EMMIS Country WLHK (HANK-FM) saw a nice share growth, but remained in 11th place. INDY RADIO flipped Classic Rock WKLU to Classic Hits "OLDIES 101.9" and saw a small growth in share -- but slipped from 10th to 12th in rank. RADIO ONE Top 40 WNOU rises from 14th to 13th, with SARKES TARZIAN AAA WTTS dropping from 11th to 14th. EMMIS Sports WFNI (on WIBC's old AM frequency) debuts in 15th place.
With Adults 18-49, WFMS rises from 3rd to 1st. WFBQ holds in 2nd place. WRZX climbs from 4th to 3rd, with WHHH dropping from 1st to 4th. WJJK soars from 9th to 5th. WZPL holds steady in 6th place, WTLC-FM drops from 4th to 7th. WNTR vaults from 14th to 8th. WLHK moves back into the top 10, rising from 11th to 9th, tying them with WNOU. WIBC moves from 13th to 11th, with WYXB falling from 7th to 12th. WKLU drops from 10th to 13th, tying them with WTTS. CONTINENTAL Regional Mexican WEDJ claims the #15 spot.
WRZX surges into the top spot 18-34, as WFMS climbs from 7th to 2nd. WHHH, which has generally been the 18-34 leader, slides to 3rd. WNOU holds in 4th place, with WZPL sliding from 3rd to 5th. WFBQ drops from 5th to 6th, WLHK rises from 10th to 7th. WEDJ, WJJK, and WTLC-FM round out the top 10.
CUMULUS got little response from newly launched AC WWFT. The station couldn't even pull a 1 share in any demo.