Emmis Interactive Announces New Affiliate Deal With iTunes
May 12, 2008 at 7:06 AM (PT)
EMMIS INTERACTIVE has entered into a licensing agreement with the ITUNES STORE to market its custom Storefront technology to other radio stations and media companies. The EMMIS Storefront technology, used exclusively to date by EMMIS COMMUNICATIONS radio stations, allows a station to build a storefront with a look and feel that is consistent with its over-the-air product.
"Many stations' web sites direct you to another web site to purchase music and require a users' credit card information, making the buying experience very cumbersome," EMMIS INTERACTIVE Co-Pres. REY MENA explained. "Our custom Storefront technology empowers a radio station to configure a station-branded storefront utilizing ITUNES' entire 6 million-song catalog. These storefronts allow listeners to shop from playlists of station artists as well as top picks recommended by on-air talent. It is a critical tool in building the relationship with listeners and offering them a richer user experience."