SSI To Syndicate 'Pet Talk With Harrison Forbes'
May 13, 2008 at 7:28 AM (PT)
Animal behaviorist HARRISON FORBES inks a syndication deal with SYNDICATED SOLUTIONS INC. for a weekend show. "PET TALK WITH HARRISON FORBES" will launch in national syndication on JUNE 21st, based at MT. WILSON BROADCASTERS Talk KGIL-A/LOS ANGELES. The show will air SATURDAYS noon-2p ET and will be accompanied by a daily 60-second feature, "HARRISON FORBES PET TIP OF THE DAY."
SSI Pres. BOB CAREY said, "The pet industry is a $41 billion industry and HARRISON FORBES is one of AMERICA’s top experts in the field. It’s rare that a legitimate radio star whose focus is a $41 billion mega-industry becomes available; our respect for HARRISON's accomplishments, as well as his passion and work ethics, clearly attracted us to him. If you’re a station decision-maker who’s seeking compelling Talk radio with passion and personality that will bring in significant local sponsorship dollars, PET TALK WITH HARRISON FORBES is your show. HARRISON's high profile and multi-media platform clearly illustrates that he’s the real deal. The SSI team and I are truly excited to be aligning with HARRISON and together growing his radio successes with strong affiliates and sponsors across AMERICA."
FORBES added, "I am very excited about my partnership with SSI and taking the show national. Of all the media platforms I’m associated with, radio is the one medium where I can truly connect with the audience one-on-one. The pet industry is a $41 billion marketplace, but yet few radio stations are tapping this lucrative market which is mind-boggling. I’m sure a primary reason for this is 'Ask the Vet' type of talk is stale and can’t hook all listeners. My show is very different in that it does equally well with both women and men while appealing to every age group. The program is best described as entertaining and diverse, informative and topical, compelling and consistent. Also mixed in regularly are celebrity guests talking about their pets, recurring pet experts and phone calls from listeners to create a truly unique show that’s contemporary and fun. I’m very pro advertiser and have a healthy respect for ensuring the success of our affiliates. I have full confidence in the plan SSI has developed to propel the syndication growth of my brand and program and look forward to starting on JUNE 21st."