Broadcasters Rollout Second Generation Of HD2 Programming
May 14, 2008 at 5:28 AM (PT)
THE HD DIGITAL RADIO ALLIANCE is hoping creative programming and new technology will drive "the second generation of HD2." Consumers purchase 70 million radios annually, and THE ALLIANCE says there's plenty of reasons to upgrade all those receivers to HD Radio.
"THE ALLIANCE members and many other engaged broadcasters know it’s up to them to drive and deliver excellent programming on their HD2 and HD3 stations. It’s also imperative that broadcasters market that programming to listeners," said Pres./CEO PETER FERRARA. "Manufacturers are making a plethora of HD Radio receivers, retailers are putting HD Radios on their shelves (or on-line), and now the programming must motivate listeners to upgrade their radios to HD Radio."
"We know from our research if consumers hear content they can relate to in their market -- and they can find it easily on HDRADIO.COM -- the programming will inspire them to buy an HD Radio," said EVP DIANE WARREN. "These great new stations only scratch the surface of the technology’s capabilities. Combined with the station listener’s love on the AM and FM dial, a new HD Radio provides them with an even richer and more exciting experience. The work the broadcasters are doing is impressive and they’re maximizing the opportunities with these new stations by giving listeners more choices while demonstrating their capacity for innovation -- so stay tuned."