Buzz And Bull/Raleigh Air 'Good News' Business Spots
May 14, 2008 at 5:28 AM (PT)
MCCLATCHEY BROADCASTING Sports WRBZ-A (850 THE BUZZ) and Sports WDNC-A (620 THE BULL)/RALEIGH-DURHAM are airing one-minute spots highlighting the positive aspects of the local economy.
The RALEIGH NEWS AND OBSERVER reports that the station is donating about $75,000 worth of air time -- about 800 spots in the next three months -- to local chambers of commerce for the "Good News Newscast" spots.
"A lot of our listeners and clients are business owners and business managers," GM BRIAN MALONEY told the paper. "There seems to be an underlying tone that while things may be a little bit challenging right now, the media isn't helping things."