Cumulus Releases RFP Status Report

RFP Update

Back in APRIL, CUMULUS COO JOHN DICKEY invited qualified vendors to submit proposals to CUMULUS for a new service designed to measure both quantitative and qualitative audience characteristics for its stations in markets 100+ (NET NEWS 4/14). As of JANUARY 1st, 2009, CUMULUS will no longer subscribe to the ARBITRON RADIO MARKET REPORTS currently published in 50 of these markets.

TODAY, CUMULUS released this update:

"As the deadline for RPF submissions is upon us, we would like to thank over a dozen companies who have invested considerable time and thought into this effort.

The range of ideas and the passion of their proponents is extremely encouraging. This range includes everything from significant enhancements of traditional approaches to innovative applications of new technology and hybrid solutions. Many of the best minds in both consumer and audience research have weighed in and reaffirmed our belief that accurate, stable, and value-enhancing audience measurement is clearly within reach.
As we’ve outlined in the RFP, the next phase of the process is to carefully review all of our proposals and then work with select vendors to fine-tune the solutions that have the greatest potential. We anticipate having a number of proposals to work through in this second phase and we are committed to investing the time needed to underwrite a solution that works for all stakeholders in our markets.

All firms who have submitted proposals will be notified of our plans within the next two weeks."

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