Greater Media Negotiating to Buy WCRB/Boston
December 15, 2005 at 1:53 PM (PT)
The winner in the bidding to buy CHARLES RIVER BROADCASTING Classical WCRB/BOSTON is GREATER MEDIA, which will enter a period of exclusive negotiations with a target date of FEBRUARY 1 for a definitive agreement.
GREATER MEDIA Pres./CEO PETER SMYTH says that "this acquisition would give GREATER MEDIA’s BOSTON cluster a significant signal upgrade, which will be critical as we expand our investment in HD and multicasting. We are grateful for this opportunity." The company presently owns Talk WTKK (96.9 FM TALK), AC WMJX, Classic Hits WROR, Adult Alternative WBOS, and Country WKLB in the market.
CHARLES RIVER Chairman MARY MARSHALL added that her company "is delighted at the prospect of entering into an agreement with GREATER MEDIA, a BOSTON-based company. We are confident that their respect for listeners, strong BOSTON ties and excellent management team would ensure a smooth and successful transition."