Winter Ratings Trip Through The Sunshine State
May 15, 2008 at 5:24 AM (PT)
RADIOCRUNCH President ANTHONY ACAMPORA -- who just came back from a trip to FLORIDA -- will share with us WINTER results from the home of two of MLB's surprise teams. Here are more WINTER 2008 ratings recaps. You can reach ANTHONY at firstname.lastname@example.org.
Miami: Cox Scores Big In 25-54 Cell; Y100 Vaults In All Demos
COX landed three of the top-five stations among adults 25-54 in MIAMI in the WINTER, while CLEAR CHANNEL saw legendary Top 40 WHYI (Y100) land some of its highest numbers in recent memory. In addition, COX stations topped all three key demos this book.
25-54: COX Urban AC WHQT (HOT 105) was the top station for a third straight book, still sitting a half-share ahead of its closest competitor -- UNIVISION Spanish Contemporary WAMR. COX AC WFLC (COAST 97.3) held steady in 3rd place, and SBS Spanish Oldies WCMQ rose from 5th to 4th. COX wound up with three of the top five as Urban WEDR moved from 6th to 5th.
A stellar book all around for Y100, as they soared from 11th to 6th 25-54, becoming the CLEAR CHANNEL cluster's highest-rated station in all key demos. LINCOLN FINANCIAL AC WLYF dipped from 4th to 7th (although only 0.6 shares separate it from rival WFLC at #3). BEASLEY Rhythmic WPOW (POWER 96) climbed from 10th to 8th, CLEAR CHANNEL Urban AC WMIB (THE BEAT) moved 6th to 9th, and sister Classic Rock WBGG slid from 8th to 10th.
CLEAR CHANNEL Smooth Jazz WLVE dropped from a tie for 8th to 11th, tying UNIVISION Tropical WRTO (which rose from 14th). LINCOLN FINANCIAL Classic Hits WMXJ rose from 17th to 13th and SBS Tropical WXDJ from 21st to 14th. After a solid FALL book, BEASLEY Country WKIS dropped back to 15th place. CLEAR CHANNEL News/Talk WIOD moved from 19th to 16th, as COX Rock WHDR and CLEAR CHANNEL Spanish Contemporary WMGE tied for 17th place. SBS continued to have major challenges with Spanish Contemporary WRMA, which fell to 19th place 25-54 with UNIVISION Spanish N/T WAQI now 20th.
18-49: COX Urban WEDR moved back into the leadership position with adults 18-49, moving past POWER 96. WPOW was actually tied 18-49 with Y100, which vaulted all the way from 6th to a tie for 2nd place. WAMR held steady in 4th, as WHQT slid from 3rd to 5th. WHQT tied format rival WMIB in this demo, as WMIB rose from 7th. WFLC dipped from 5th to 7th, although it was nearly flat in share. WLYF ranked 8th, WCMQ was 9th, and WBGG rounded out the top 10.
WRTO vaulted from 17th to 11th, WLVE inched up from 13th to 12th. A decent book 18-49 for WXDJ, which reversed a decline and moved 19th to 13th. WHDR and WMGE tied for 14th place. WKIS dipped 18-49 as well, falling from 11th to 16th. WMXJ moved from 20th to 17th; WIOD and WRMA tied for 18th; and WAQI was 20th.
18-34: WEDR and WPOW swapped positions, with WEDR in the top spot for the first time since FALL 2006. Y100 held in third but scored its largest 18-34 shares in years. A big book 18-34 for WMIB, which moved from 8th to 4th. WAMR moved 7th to 5th. WHQT, WLYF, WMGE, WXDJ, and WFLC rounded out the top 10.
Tampa: Bubba The Ratings Sponge Leads WHPT To Victory
The return of BUBBA THE LOVE SPONGE to the TAMPA market turned it upside down. As reported earlier by ALL ACCESS, BUBBA landed the top spot in most key demos in morning drive and helped fuel COX Classic Rock WHPT to the #1 spot for full-week adults 18-49 and 25-54. Prior to his arrival, WHPT was #10 18-49 and #8 25-54. WHPT's move to the top also knocked CLEAR CHANNEL Top 40 WFLZ out of the top spot in all three demos (which it held in the FALL). However, 'FLZ remained a solid #2 18-34, 18-49 and 25-54. The Country battle got a lot more competitive, and CLEAR CHANNEL scored big 25-54. Here's a look:
25-54: WHPT and WFLZ took the top-two spots. It was also a solid book for Country as CBS legendary outlet WQYK moved from 4th to 3rd. However, its lead over rival WFUS was dramatically cut, as WFUS vaulted from 15th to 4th and was up 71% in share from the last book. CLEAR CHANNEL continued to post solid numbers as a cluster. WFLZ and WFUS were 2nd and 4th, while Urban WBTP ranked 5th (down from 2nd in the FALL). A good book for CLEAR CHANNEL Sports WDAE, which moved from 11th to 6th, giving CC four of the top-six stations in the demo. COX AC WWRM slid from 6th to 7th, CLEAR CHANNEL Talk WFLA dipped from 3rd to 8th. CBS Tropical WYUU vaulted from 18th to 9th, with CLEAR CHANNEL Hot AC WMTX rounding out the top 10. Overall, CC/TAMPA wound up with 6 of the top 10 25-54.
COX '80s WPOI ranked 11th, tying CBS Smooth Jazz WSJT. CBS Rhythmic WLLD moved from 15th to 13th. COX Classic Hits WXGL slid from 8th to 14th just ahead of CBS Classic Hits WRBQ, which was 15th. COX Alternative WSUN and CLEAR CHANNEL Active Rock WXTB tied for 16th place. COX Soft AC WDUV dropped from 8th to 18th, while MEGA Regional Mexican WLCC and GENESIS News/Talk WWBA rounded out the top 20.
18-49: WHPT surged from 10th to 1st, forcing a number of stations down in rank, including WFLZ (1st to 2nd), WBTP (2nd to 3rd), and WLLD (3rd to 4th). Ironically, WFLZ was actually up in share 18-49 despite the rank drop. WFUS overtook WQYK 18-49, rising from 13th to 5th as WQYK dipped from 4th to 6th. WWRM, WSUN, WYUU, and WDAE took the 6th through 10th spots.
WXTB started the second 10, coming in at #11. WXGL and WMTX tied for 12th. WPOI slid from 6th to 14th, and WFLA from 9th to 15th. WSJT, WRBQ, WLCC, WDUV and WMGG rounded out the top 20.
18-34: The big news 18-34 is the return of WLLD to the top position, as WFLZ slid back to 2nd place. The BUBBA train took WHPT from 16th to 3rd. WBTP slid from 2nd to 4th, with WSUN moved from 6th to 5th. Behind them were WWRM, WXTB, WFUS, WQYK and WMTX.
Orlando: WJRR, WOCL Grow After 'OCL Flip; WCFB Leads 18-49, 25-54; WRUM Surges
A lot of activity in the WINTER book in ORLANDO, part of it caused by the flip of CBS Alternative WOCL (O-ROCK) to Classic Hits. WOCL saw some growth in its first full book in the new format (and seemed to impact heritage CLEAR CHANNEL AC WMGF). CLEAR CHANNEL Active Rock WJRR gained a lot of those disenfranchised O-ROCK listeners. WJRR leaped from 5th to 1st 18-34, 9th to 2nd 18-49, and 14th to 7th 25-54. COX Urban AC WCFB stayed the leader in the 18-49 and 25-54 cells. Here's more:
25-54: WCFB remained the top dog, but CLEAR CHANNEL saw a good book for Tropical WRUM, which vaulted from 10th to 2nd 25-54. COX Rock AC WMMO and CBS Hot AC WOMX tied for 3rd place. COX Country WWKA bounced back nicely from 9th to 5th, giving COX three of the top-five stations 25-54. CLEAR CHANNEL Top 40 WXXL (XL 106.7) moves from 8th to 6th. WJRR was 7th, with CLEAR CHANNEL FM Talk WTKS eighth. ENTRAVISION's newly acquired Tropical WNUE was 9th, while COX Talk WDBO rose from 13th to 10th.
CBS Urban WJHM was flat in 11th, where it tied WMGF (MAGIC 107.7). WMGF was 2nd in the FALL with holiday music, but dipped with the return to its regular AC format. GROSS Smooth Jazz WLOQ dropped from 5th to 13th. COX Classic Rock WHTQ slid from 12th to 14th, tying sister Rhythmic WPYO. WOCL only rose from 17th to 16th 25-54 in the new format; however, that is VERY misleading as the station more than doubled its share this book and is only a share away from being top 10.
18-49: WCFB remained #1, but WJRR surgeed from 9th to 2nd, as it seemed to pick up the O-ROCK audience and more. WXXL held in 3rd, but rose in share. WJHM and WWKA tied for 4th and both scored increases. WPYO and WRUM tied for 6th place, as WOMX, WMMO, and WTKS rounded out the top 10.
WNUE was steady in 11th place. The post-CHRISTMAS blues impacted WMGF here, too, as it sank from 2nd to 12th. WOCL rose from 16th to 13th, putting it less than a half-share behind WMGF. This leads us to believe that WMGF suffered more than the normal post-holiday drop, but WOCL is having an impact against WMGF with Classic Hits. WDBO and WLOQ tied for 14th place.
18-34: As mentioned, WJRR surged all the way to the top position here. The three-way battle for 18-34 supremacy that usually goes on between WPYO, WJHM, and WXXL continued, with WPYO moving from 3rd to 2nd, WJHM from 2nd to 3rd, and WXXL dropping from 1st to 4th. WCFB was 5th; WRUM rose from 10th to 6th. WWKA, WNUE, WTKS and WOMX rounded out the top 10.
Jacksonville: CLEAR CHANNEL Still Dominates; COX Grows; WFYV Rises On Bubba
CLEAR CHANNEL continued to post enormous results with their JACKSONVILLE cluster. CLEAR CHANNEL landed the top-three spots 25-54 with Urban AC WSOL, Alternative WPLA and Country WQIK. RENDA AC WEJZ rose from 7th to 4th. COX Classic Rock WJGL (EAGLE) is now the top 25-54 player in that cluster, ranking 5th. News/Talk WOKV-A&F, which was #1 in the FALL, slipped to 6th, but wasn't off dramatically in share, as the top stations were all rather bunched together. COX Rock WFYV, which also aired Mr. SPONGE, climbed from 10th to 7th 25-54. Sir SPONGE debuted in 4th place 25-54 behind WQYK, WJBT,and WSOL -- a stellar first book. CLEAR CHANNEL Urban WJBT, which moved to a stronger frequency, slid from 5th to 8th. RENDA Country WGNE dropped from 8th to 9th, with COX Top 40 WAPE rounding out the top 10.
After an off FALL book, COX 80's WMXQ rose a share and claimed 11th place. CLEAR CHANNEL Gospel WROO riose from 18th to 12th in its first book in the format (it was previously Country). CLEAR CHANNEL Top 40 WFKS dipped to 13th, RENDA Rhythmic AC WMUV (Movin') was 14th and TAMA Smooth Jazz WJSJ was 15th.
With adults 18-49, WJBT moved back to the top spot, as WPLA slidi to 2nd place, which gave CLEAR CHANNEL the top-two spots. WEJZ vaulted from 11th to 3rd. A good book 18-49 for WJGL, which rose 18-49 from 8th to 4th, tying WSOL. The Country race is much tighter 18-49 as WQIK dipped from 3rd to 6th, while WGNE rose from 10th to 7th. It was WGNE's best book 18-49 in recent memory. Did some of the WROO audience move over to WGNE? WFYV rode BUBBA 9th to 8th overall 18-49, with a sharp share gain. WOKV dropped from 5th to 9th, and WAPE from 7th to 10th.
WAPE did finish ahead of WFKS 18-49, as the latter slipped from 5th to 11th. WROO rose from 17th to 12th, WMXQ from 14th to 13th, with WMUV now down to 14th. CLEAR CHANNEL Sports WFXJ and WJSJ tied for 15th.
18-34: WJBT wpn this by a landslide and CLEAR CHANNEL scored the top three in this cell, with WPLA and WFKS ranking 2-3 again this book. WAPE held in 4th with WGNE moving from 8th to 5th.
West Palm Beach: WRMF Scores
PALM BEACH Hot AC WRMF once again took the top spot among 18-49 and 25-54 adults, while CBS landed four of the top-six stations 18-49 in WEST PALM BEACH.
25-54: WRMF was the leader once again. This was a 3rd straight win for 'RMF and fourth in the last five. CLEAR CHANNEL saw Talk WZZR rise from 5th to 2nd. A huge book for CBS Urban AC WNEW, which leapt from 6th to 3rd (up from 9th last SUMMER). CLEAR CHANNEL Classic Hits WOLL held steady in 4th. CBS AC WEAT was up slightly in share, but dipped from 3rd to 5th. An off book though for CBS Country WIRK, which dipped from 2nd to 6th. Most of this was due to major erosion in the younger cells. CLEAR CHANNEL landed #7 through #9 with Classic Rock WKGR, new Spanish Contemporary sign-on WRLX (MIA 92.1) and Top 40 WLDI, which tied CBS Rhythmic WMBX.
18-49: WRMF and WZZR landed the top two spots here as well, as WNEW rose from 8th to 3rd. CBS grabbed 4th, 5th,and 6th place this time around with WEAT (6-4), WMBX (3-5) and WIRK (2-6). WKGR was 7th, while WLDI and WOLL tied for 8th. WRLX debuted in the top 10 with its new format.
18-34: A shocker here as AC WEAT surges from 5th to 1st, actually topping perennial winner WMBX. WRMF, WLDI and CBS Alternative WPBZ round out the top 5, with 'PBZ scoring its best share since FALL 2006.