Robbins, Rounder And New West Choose Play MPE
May 16, 2008 at 5:48 AM (PT)
DESTINY MEDIA TECHNOLOGIES signs ROBBINS ENTERTAINMENT, ROUNDER RECORDS and NEW WEST RECORDS to utilize the PLAY MPE System to digitally deliver pre-release content to radio broadcasters and music industry VIPs.
ROBBINS VP/Promotion FRANK MURRAY and ROBBINS/NASHVILLE VP/Promotion TONY BENKEN said, "PLAY MPE has proven to be an effective tool in getting our music in front of busy programmers. The service's ease of use and customer service benefit labels and radio alike."
"ROUNDER RECORDS is excited to be working with PLAY MPE," said VP/Promotion PAUL LANGTON. "It's hands-down the best way to get our music directly to the programmers the second we send it out."
"These days it's about cutting through the clutter," said NEW WEST Head Of Promotion JEFF COOK. "With the massive amount of CDs that are hitting the doors of radio every week, PLAY MPE has become a valuable source for radio, allowing easy digital access to releases as the industry transitions over."