Arbitron Analysis Heads West
May 16, 2008 at 5:48 AM (PT)
RADIOCRUNCH Pres. ANTHONY ACAMPORA shifts from the flat lands of FLORIDA to the mountain heavy western region of the UNITED STATES. We'll visit CALIFORNIA, OREGON, WASHINGTON, and UTAH on our trip through the winter ratings period.
San Francisco: KSOL Dominates; KISQ, KBLX Score Share Gains
UNIVISION Regional Mexican KSOL posts a clean sweep in SAN FRANCISCO this book -- and not unlike DALLAS or PHOENIX, it really wasn't very close. KSOL beat the #2 station by 78% 18-34, 86% 18-49, and 48% 25-54 -- an amazing feat in such a competitive market such as SAN FRANCISCO.
25-54: KSOL actually took the top spot away from ENTERCOM AC KOIT -- which drops from the holiday book to a still solid 2nd. CUMULUS AAA KFOG remains 3rd and its status quo with CITADEL Talk KGO in 4th. Two stations score nice share gains in the 18-49 and 25-54 cells: CLEAR CHANNEL Rhythmic AC KISQ climbs from 10th to 5th, with INNER CITY Urban AC KBLX leaping from 11th to 6th. CLEAR CHANNEL Urban KMEL inches up from 8th to 7th. The top CBS/BAY AREA facility is news KCBS-A, which moves from 11th to 8th. CLEAR CHANNEL Hot AC KIOI (Star 101.3) dips from 5th to 9th, where they are tied with sister Smooth Jazz KKSF (up from 15th), and CUMULUS Rock KSAN.
UNIVISION Spanish Adult Hits KBRG (RECUERDO) and CUMULUS Sports KNBR tie for 12th. A rough book for SBS Regional Mexican KRZZ (LA RAZA), which falters from 6th to 14th (rival KSOL has more than triple the 25-54 shares). There's a four way tie for 15th with ENTERCOM Country KBWF, ENTERCOM Classical KDFC, CBS Hot AC KLLC, and CLEAR CHANNEL Rhythmic KYLD. NEXTMEDIA AC KBAY and CITADEL Talk KSFO tie for 19th place.
CBS is still having challenges with a few of their properties. Rhythmic AC KMVQ (MOVIN' 99-7) slips to 22nd 25-54. Alternative KITS slides from 18th to 24th. However, there is some slight growth for Classic Hits as KFRC climbs from 30th to 25th.
18-49: KSOL absolutely ran away with this cell. KOIT remains in second place, while KMEL (who tied with KOIT in the FALL) drops to 3rd. A nice leap for KYLD, which jumps from 7th to 4th, ahead of KFOG, which moves from 6th to 5th. KISQ leaps from 9th to 6th and KSAN from 8th to 7th -- as CLEAR CHANNEL and CUMULUS own five of the top seven stations 18-49. KRZZ drops from 4th to 8th, KBLX surges from 14th to 9th, while KGO, KIOI, and KBRG all tie for 10th place.
KLLC and KVVF tie for 13th place while KNBR slips from 12th to 15th. KBWF and KMVQ tie for 16th (both up from 17th in the FALL). KCBS and CLEAR CHANNEL Mexican Oldies KSJO (LA PRECIOSA) tie for 19th with KBAY.
18-34: KSOL scores an easy win and has double digits. KMEL holds in 2nd, while sister KYLD leaps from 4th to 3rd. KOIT moves up to 4th, with KRZZ sliding from 3rd to 5th. KSOL has almost triple the 18-34 shares of KRZZ. UNIVISION Latin Urban KVVF inches up to 6th, KBRG is 7th, with KITS and KBWF ranking 8th and 9th. KIOI, KSJO, and KSAN all tie for 10th.
Portland: Regional Mexican KRYP Soars To #1 18-34, 18-49
SALEM Regional Mexican KRYP has made it to the top spot in PORTLAND in just one year. The station ranks #1 with adults 18-34 and 18-49 and also goes top 5 25-54. ENTERCOM also some nice 25-54 success. Here's a look inside PORTLAND:
25-54: ENTERCOM Classic Rock KGON regains the top spot. CBS AAA KINK climbs from 3rd to 2nd, moving past CLEAR CHANNEL AC KKCW (which was #1 thanks to holiday music in the FALL). KKCW and CBS Rock KUFO tied for 3rd place. KRYP vaults from 10th to 5th, placing them in a tie with ENTERCOM Adult Hits KYCH (CHARLIE FM). ENTERCOM Hot AC sister KRSK moves from 13th to 7th, with SALEM Christian AC KFIS rising from 12th to 8th, tying them with CBS Country KUPL. CLEAR CHANNEL Talk KPOJ and ENTERCOM Country KWJJ (THE WOLF) tie for 10th -- with KWJJ getting beaten by rival KUPL 25-54 for the second time in three books. KWJJ is off 39% year-to-year.
CLEAR CHANNEL News/Talk KEX drops from 5th to 12th. ENTERCOM Alternative is off from 8th to 13th. ROSE CITY News/Talk KXL holds in 14th, placing it just ahead of CBS Classic Hits KLTH, which moves from 11th to 15th. ENTERCOM Sports KFXX drops from 15th to 16th. A tie between CLEAR CHANNEL Top 40 KKRZ (Z100) and CBS Rhythmic AC KVMX (MOVIN') for 17th, and the final book for ROSE CITY Rhythmic KXJM on 95.5 ranks 19th. PAMPLIN News/Talk KPAM and CLEAR CHANNEL Classic Hits KQOL tie for 20th. Note that CBS has since bought the intellectual property of KXJM to replace "MOVIN'" on 107.5. KXJM has flipped to Sports.
18-49: KRYP makes the leap to #1 -- and by a pretty wide margin. KGON slides from 1st to 2nd, but is #1 English. KUFO holds in 3rd. A stellar 18-49 book for KRSK, who soars from 10th to 4th. KINK moves from 8th to 5th. KXJM's final book on 95.5 sees them leap from 10th to 6th. KKCW slips from 1st to 7th post holiday. KNRK and KYCH tie for 8th, with KFIS and Z100 tied for 10th.
The Country battle is a dead heat -- and it looks like shares were a little bit low for the format as both KUPL and KWJJ tie for 12th (KUPL down from 9th and KWJJ from 4th). KPOJ moves from 18th to 14th, KEX from 13th to 15th. KFXX, KLTH, and KXL tie for 16th. KVMX slides from 16th to 19th, with KQOL 20th.
18-34: KRYP wins running away and with double digits. KXJM and KUFO swap spots with Jammin' now #2. Z100 rises from 5th to 4th and KRSK moves from 10th to 5th. KNRK, KGON, KKCW, KWJJ, and KFIS round out the top 10.
Seattle: KUBE Takes 18-34, 18-49; KISW, KRWM Tie 25-54
CLEAR CHANNEL Rhythmic remains the dominant 18-34 and 18-49 player in SEATTLE, while ENTERCOM Active Rock KISW and SANDUSKY AC KRWM tie for the 25-54 crown. In addition, while "Movin" has struggled in most markets, SEATTLE remains strong for the brand as KQMV remains a competitive entity.
25-54: KISW rises from 4th to 1st, and puts itself in a tie with KRWM (WARM 106-9). KRWM was off from their holiday number, but still held enough share to tie for #1. CBS Classic Rock KZOK rises from 5th to 3rd, as sister KMPS slides from 2nd to 4th. KUBE, besides being #1 18-34 and 18-49 is now top 5 25-54. CRISTINA MINISTRIES Christian AC KCMS slides from 3rd to 6th. A solid book for SANDUSKY Rhythmic AC KQMV -- which climbs from 13th to 7th. ENTERCOM Triple A KMTT rebounds from an off book and rises from 15th to 8th. SANDUSKY Smooth Jazz KWJZ slides from 6th to 9th, with BONNEVILLE Talk KIRO, ENTERCOM Country KKWF, and FISHER Hot AC KPLZ tied for 10th.
CBS Adult Hits KJAQ (JACK-FM) drops from 8th to 13th, just ahead of CBS Classic Hits KJR-F and FISHER News KOMO. CLEAR CHANNEL Sports KJR-A slides from 14th to 16th, while ENTERCOM Alternative KNDD is now 17th. BONNEVILLE Classic Hits KBSG - once a powerhouse -- is now down to 18th 25-54, slightly ahead of FISHER Talk KVI and CBS Top 40 KBKS, who tie for 19th.
18-49: KUBE retains the leadership position here, while KISW moves up nicely from 4th to 2nd. KRWM slides back from 2nd to 3rd, with KMPS moving from 3rd to 4th. KCMS and KZOK remain 5th and 6th. KQMV rises from 9th to 7th, KKWF slides from 7th to 8th, with KBKS, KJAQ, and KPLZ all tied for 9th. KMTT rises from 16th to 12th, ahead of KNDD which remains 13th. KWJZ slides from 11th to 14th, KIRO holds in 15th. KJR-A is now 16th. BUSTOS Regional Mexican KDDS surges from 25th to 17th,tying them with KJR-F. KOMO is 19th, with KBSG and CLEAR CHANNEL Active Rock KFNK 20th.
18-34: KUBE wins big with double digits, although KISW is now 2nd. KQMV moves from 5th to 3rd, ahead of Top 40 KBKS. This is the only market we know of where "MOVIN'" is beating a Mainstream Top 40 rival 18-34. KBKS holds in 4th, while KMPS moves from 2nd to 5th. KDDS rebounds from a bad book and is now 6th. KKWF, KCMS, and a tie between KNDD and KRWM round out the top 10.
Salt Lake City: Hometown Broadcasters Win SLC Demos; KUBL Country Champ
SALT LAKE CITY based broadcasters BONNEVILLE and SIMMONS own the top positions in key demos again this book in UTAH's largest city. BONNEVILLE News/Talk KSL takes the 25-54 crown, while SIMMONS Alternative KXRK (X96) is the champ with adults 18-34 and 18-49. In America's most competitive Country battle (five FM outlets), CITADEL wins with KUBL. Here's how SALT LAKE CITY came out this winter. Before we get into demos, here's a look at the five-way Country race. The players are CITADEL's KUBL and sister Classic Country KKAT-FM, SIMMONS KEGA, KSOP INC.'s KSOP-FM, and CLEAR CHANNEL's KTMY.
25-54: KUBL (#3), KSOP-FM (#15), KKAT-FM (#16), KEGA (#19), KTMY (#27)
18-49: KUBL (#3), KSOP-FM (#14), KKAT-FM (#19), KEGA (#21), KTMY (#23)
18-34: KUBL (#7), KSOP-FM (#9), KKAT-FM (#17), KEGA (#19), KTMY (#23)
Now on to the general demos:
25-54: News/Talk dominates as KSL was the winner 25-54, placing it ahead of CLEAR CHANNEL News/Talk rival KNRS, which rises from 3rd to 2nd. CITADEL Country KUBL takes the format crown, moving from 8th to 3rd. BUSTOS Regional Mexican KDUT rebounds from an off book and surges from 19th to 4th, tying them with CLEAR CHANNEL Hot AC KJMY and BONNEVILLE Classic Rock KRSP. The markets AC's had a solid FALL book and came back down this WINTER. BONNEVILLE's KSFI slipped from 2nd to 7th,tying them with KXRK. CITADEL AAA KENZ slides from 7th to 9th, while Rock sister KBER and CLEAR CHANNEL Classic Hits KODJ tied for 10th.
CLEAR CHANNEL Top 40 KZHT rises from 13th to 12th. MILLCREEK Active Rock KHTB rises from 19th to 13th. CLEAR CHANNEL AC KOSY plummets from 3rd to 14th post holiday. KSOP is 15th. CITADEL AC KBEE drops from 5th to 16th, tying them with KKAT. KMRI-A is 18th, KEGA ranks 19th, and CITADEL Sports KFNZ rounds out the top 20.
18-49: KXRK loses slightly more than a half share, but remains the top station. KZHT climbs from 3rd to 2nd, while KUBL climbs from 5th to 3rd. KSL drops from 2nd to 4th, as KDUT vaults from 19th to 5th. KJMY grows in share but slips from 5th to 6th. KNRS and KRSP tie for 7th, with KBER 9th and KENZ 10th.
KHTB moves from 17th to 11th, tying them with KSFI (who drops from 3rd). MILLCREEK Rhythmic KUUU remains 13th, KSOP is 14th, while KOSY drops from 8th to 15th. KODJ and KBEE tie for 16th, KMRI is 18th, KKAT-FM is 19th and MILLCREEK Hot AC KUDD is 20th.
18-34: KXRK, KZHT, and KUUU remain the top 3 (in descending order). KDUT and KHTB (who tied for 12th in the Fall), rise to 4th and 5th respectively. KBER rises from 7th to 6th, while KNRS and KUBL (tied for 7th), along with KENZ, KJMY, and KSOP tie for 9th.
Contact ACAMPORA at firstname.lastname@example.org.