McGavren Guild Signs Radio Disney
May 16, 2008 at 5:48 AM (PT)
INTEREP's MCGAVREN GUILD RADIO has signed RADIO DISNEY to provide ad sales to the group's 42 childrens radio-formatted stations, currently drawing an audience of about 5.3 million kids ages 6-14 and over 3 million moms weekly. The local stations were previously represented by ABC RADIO SALES.
MCGAVREN GUILD Pres. LISA SIROTKA said, "RADIO DISNEY is the ultimate advertising vehicle for marketers looking to reach moms, families and kids. We are thrilled to have this opportunity to work with RADIO DISNEY on developing new and exciting ways to grow their share of ad revenue."