Winter Ratings Analysis: Convention Cities Galore
May 19, 2008 at 5:24 AM (PT)
RADIOCRUNCH Pres. ANTHONY ACAMPORA visits three recent NAB convention towns as well as fun music and vacation cities this time around. We'll check out AUSTIN (the home of SOUTH BY SOUTHWEST in addition to the 2008 FALL NAB CONVENTION). We'll check in on CHARLOTTE, the home of the 2007 FALL NAB. We'll make a stop in CLEVELAND, the home of the ROCK AND ROLL HALL OF FAME and the always entertaining LAS VEGAS -- where the SPRING NAB happens each year. You can reach out to ANTHONY at firstname.lastname@example.org or via his web site at www.radiocrunch.com. Now, let's start with AUSTIN:
Austin: Big Book For EMMIS Cluster; KASE, KHFI Solid for CLEAR CHANNEL
EMMIS was the big winner in the SUMMER book, although both CLEAR CHANNEL and BORDER MEDIA PARTNERS had something to cheer about.
25-54: EMMIS lands three of the top four stations. Classic Rock KLBJ surges from a tie for 9th in the FALL, all the way to #1 -- up 77% in share from the previous book. CLEAR CHANNEL Country KASE remains 2nd, but EMMIS Adult Hits KBPA (BOB-FM) and News/Talk KLBJ-AM land 3rd and 4th place respectively (KLBJ-A rising from 6th in the Fall). ENTERCOM AC KKMJ slips from 3rd to 5th. EMMIS AAA KGSR posts a huge jump from 14th to 6th, tying them with CLEAR CHANNEL Top 40 KHFI (who rises from 7th). An off book for the FALL champ as UNIVISION Regional Mexican KLQB dips from 1st to 8th. EMMIS Alternative KROX leaps from 12th to 9th, with BORDER MEDIA PARTNERS Regional Mexican KHHL dips to 10th.
UNIVISION Regional Mexican KINV holds in 11th, while ENTERCOM Hot AC KAMX slides from 6th to 12th. CLEAR CHANNEL Country KVET slides from 9th to 13th, with EMMIS Rhythmic KDHT claiming 14th. CLEAR CHANNEL Christian AC KPEZ rounds out the top 15.
18-49: KHHL takes back not only the Regional Mexican crown from KLQB, they also take the market leadership position again 18-49. KHFI moves from 3rd to 2nd and also grabs the top position among English language stations. KASE moves from 4th to 3rd, with EMMIS watching KLBJ-FM rise from 8th to 4th, KROX from 9th to 5th, and KBPA hold in 6th place. KLQB slides from 1st to 7th. KDHT moves from 11th to 8th, KKMJ drops from 7th to 9th, placing them in a tie with KLBJ-A (who moves up from 14th).
KINV stays in 11th. KGSR vaults from 19th to 12th. An off book for KAMX, which slides from 5th to 13th. BORDER MEDIA PARTNERS Spanish Contemporary KXXS is 14th, with CLEAR CHANNEL Rhythmic AC KFMK moving from 18th to 15th.
18-34: KHHL reclaims the top position with double digits, while KHFI moves up from 3rd to 2nd. KROX climbs from 5th to 3rd and KDHT from 7th to 4th. FALL's champ KLQB slips from 1st to 5th. KLBJ makes a nice move from 9th to 6th. KASE slides from 4th to 7th. KBPA and BORDER MEDIA PARTNERS Rhythmic KXHT tie for 9th.
Charlotte: CBS Cluster Remains Strong; WLNK, WLYT Score Growth
CBS continues to have a solid cluster in CHARLOTTE. They landed four of the top six stations 25-54 and four of the top five 18-49. Meanwhile, GREATER MEDIA sees a good book for recently acquired Hot AC/Talk WLNK.
25-54: An off book share wise, but still a #1 ranking for CBS Urban AC WBAV. Holding in the #2 position is WSOC. WLNK surges from 13th to 3rd, scoring their best shares since Fall 2006. CLEAR CHANNEL WLYT rebounds from an off book -- and surges from 9th to 4th. CBS sees Top 40 WNKS and Urban sister WPEG tie for 5th. CLEAR CHANNEL Country WKKT dips from 4th to 7th, falling more than a full share behind WSOC. GREATER MEDIA News/Talk WBT-A&F climbs from 12th to 8th. CBS AC WKQC falls from 5th to 9th, with RADIO ONE Gospel WPZS rising from 16th to 10th.
CLEAR CHANNEL Classic Rock WRFX has now had two real off books. After ranking #3 in the SPRING and #2 in SUMMER 2007, they dropped to 9th in the FALL, and now 11th this book. DAVIDSON Regional Mexican WNOW takes 12th place. PACIFIC Classic Hits WXRC is 13th, CLEAR CHANNEL Alternative WEND is 14th, tying them with CBS Sports WFNZ and CLEAR CHANNEL Rhythmic WIBT. RADIO ONE's WQNC -- which is seguing from Urban AC into more of an African American Talk format dropped all the way down to 17th.
18-49: WPEG regains the top spot here -- leaping from 3rd in the FALL. WNKS holds steady in 2nd place. Interestingly, the Country battle 18-49 has a different outcome, with WKKT ranking 3rd and WSOC 4th (both of them rising one position). WBAV drops all the way from 1st to 5th -- but still enough to give CBS four of the top five stations. WLYT leaps from 10th to 6th, WLNK from 13th to 7th, and WIBT from 11th to 8th. WNOW and WEND close out the top 10.
WKQC dips from 8th to 11th, WPZS rises from 15th to 12th, tying them with WRFX (who was down from 8th), and WXRC (who moves up from 14th). WBT is 15th.
18-34: WPEG and WNKS swap spots, with 'PEG taking the #1 position. WIBT vaults from 7th to 3rd, and rebounds from three down books in a row to post a 44% share gain. WKKT moves from 5th to 4th. WNOW-FM is 5th. WEND and WSOC tie for 6th. WLYT, WKQC, and WLNK round out the top 10.
Cleveland: WENZ Takes Young Demos; WGAR Takes 25-54 Crown
Split leadership in CLEVELAND as RADIO ONE Urban WENZ takes the top position with adults 18-34 and 18-49, while CLEAR CHANNEL Country WGAR scores the leadership position 25-54.
25-54: WGAR leaps from 5th to 1st -- returning to the top for the first time since Spring 2007. CBS AC WDOK slips from 1st to 2nd, tying them with RADIO ONE Urban AC WZAK. CBS Classic Rock WNCX leaps from 8th to 4th, putting them just ahead of CBS Hot AC WQAL, who moves from 7th to 5th. CLEAR CHANNEL News/Talk WTAM dips from 4th to 6th. CLEAR CHANNEL sees Classic Hits WMJI fall from 3rd to 7th. WENZ leaps from 11th to 8th. ELYRIA-LORAIN Smooth Jazz WNWV holds in 9th place, with CLEAR CHANNEL Hot AC WMVX moving from 12th to 10th.
CLEAR CHANNEL Rock WMMS dips from 9th to 11th. However, these numbers were prior to the move of ROVER from CBS Alternative WKRK (ROVER was off for a good portion of this book). CLEAR CHANNEL Top 40 WAKS is 12th. SALEM Christian AC WFHM is 13th. SALEM Sports WKNR is 14th, tying them with WKRK -- which suffers a major drop from 8th as ROVER left during the mid-book.
18-49: WENZ holds on to the top spot by a healthy margin. WGAR bounces back from an off book and rises from 6th to 2nd. WZAK slides from 2nd to 3rd, with WQAL rising from 6th to 4th and WAKS capturing 5th place. WDOK slips from 4th to 6th. WNCX moves out of the top 5 and slides to 7th place. WTAM moves up from 10th to 8th. WMVX rebounds from an off book and leaps from 13th to 9th. WMJI rounds out the top 10.
WMMS slips out of the top 10 and now ranks 11th. WNWV is 12th, tied with WKRK -- which falls all the way from 3rd. WFHM and WKNR round out the top 15.
18-34: WENZ is #1 by a huge margin. WAKS climbs from 3rd to 2nd. WGAR surges from 10th to 3rd, putting them ahead of WKRK, which drops from 2nd to 4th. WMMS remains in 5th. WQAL, WZAK, WDOK, WMJI, and WTAM grab the 6th through 10th positions in descending order.
Las Vegas: KISF, KMXB, Lotus Come Up Big In Sin City
UNIVISION Regional Mexican KISF and CBS Hot AC KMXB share the demo crowns in LAS VEGAS. Meanwhile, a strong book for Rock stations in Vegas, with LOTUS Classic Rock KXPT and sister KOMP posting nice gains.
25-54: KMXB regains the #1 spot -- although the station was down almost a full share. KOMP, coming off a tough book in the FALL, vaults from 10th to 2nd, tying them with KXPT (which moves up from 6th). BEASLEY sees the best book yet for Classic Hits KKLZ -- rising from 12th to 4th. This is KKLZ's best book since it shifted from Classic Rock. KISF drops from 1st to 5th. CLEAR CHANNEL AC KSNE drops from 3rd to 6th, while Country sister KWNR dips from 6th to 7th. CBS Rhythmic KLUC holds in 8th place, ahead of KEMP rival KVEG, which drops from 5th to 9th. CBS Adult Hits KKJJ (JACK-FM) and CLEAR CHANNEL Rhythmic AC KPLV tie for 10th (KPLV rising from 16th in the FALL).
BEASLEY Country KCYE inches up from 13th to 12th, tying them with CLEAR CHANNEL Mexican Oldies KWID (LA PRECIOSA). KWID has been recently swapped to LOTUS. RIVIERA Smooth Jazz KOAS dips from 11th to 14th, with UNIVISION Spanish Adult Hits KRGT (RECUERDO) and CBS Alternative KXTE tied for 15th. CBS Talk KXNT holds in 17th place. BEASLEY has not gained any traction with Hot AC KFRH (FRESH) as the station slides from 15th to 18th. ENTRAVISION Regional Mexican KQRT is 19th, with RADIO NEVADA News/Talk KDWN in 20th.
18-49: KISF moves from 2nd to 1st 18-49 as it changes positions with KMXB. KLUC rises from 4th to 3rd, and KOMP from 6th to 4th. KVEG moves from 3rd to 5th (trailing KLUC by almost a full share). KWNR rises from 8th to 6th. KSNE and KXPT tie for 7th, although the latter rises all the way from 16th. KKLZ surges from 17th to 9th, with KXTE climbing from 12th to 10th.
KWID slips from 5th to 11th. KCYE holds in 12th. KKJJ dips from 9th to 13th. KOAS and KQRT tie for 14th (KOAS up from 18th and KQRT dropping from 10th). KPLV is losing 18-49, dropping from 10th in the SUMMER to 14th in the FALL and now 16th this book. KRGT plummets from 10th to 17th. KFRH slides from 14th to 18th. RIVIERA Alternative KVGS leaps into the top 20 at #19. KXNT was 20th.
18-34: KISF moves back into the top spot here. KLUC takes the Rhythmic crown from KVEG, leaping from 3rd to 2nd. KVEG slides back from 1st to 3rd. KOMP vaults from 12th to 4th. KMXB slides from 4th to 5th. KXTE inches up from 7th to 6th. KQRT is 7th. KCYE wins the Country battle 18-34, moving from 13th to 8th as KWNR climbs from 10th to 9th. KWID rounds out the top 10.