XM To Market NavTraffic
May 19, 2008 at 10:59 AM (PT)
XM is launching a new, highly targeted national consumer advertising campaign for its XM NavTraffic service today. XM NavTraffic is the nation's leading real-time traffic information service, combining up-to-the-minute information on accidents and incidents with the ability to reroute drivers around trouble spots as displayed on a vehicle's navigation system screen.It will be available in more than 40 vehicles in the 2009 vehicle model year.
"XM NavTraffic literally helps drivers 'Get There Faster,'" XM VP/Automotive Marketing JEFF CURRY said. "XM is pleased to launch our first-ever XM NavTraffic ad campaign, which supports the efforts of many of our automotive partners who have already been touting the fuel- and time- saving benefits of the service in their own advertising."