Arbitron and KVIB Sign Multi-Year PPM Agreement
May 19, 2008 at 10:59 AM (PT)
ARBITRON has inked SUN CITY Hurban KVIB (95.1 LATINO VIBE)/PHOENIX for PORTABLE PEOPLE METER radio ratings services. This agreement will take effect as and when ARBITRON commercializes the new audience ratings technology in PHOENIX.
"We know that Hispanic listeners are among the most loyal fans of radio," said KVIB GM JOSE RODILES. "We are excited about what we can learn from the new PPM data to help us provide even better service to our audience and set the standard for great Hispanic programming."