SpiralFrog Launches North American Marketing Campaign
May 20, 2008 at 7:58 AM (PT)
SPIRALFROG has launched its first NORTH AMERICAN marketing campaign. Targeting music fans in the U.S. and CANADA, the microsite includes a viral aspect that lets users pass along playlists and virtual dancers to friends.
"SPIRALFROGCLUB.COM is a great way to get introduced to our benefits versus illegal peer-to-peer download sites -- free, safe and legal music delivered in a fun discovery environment," said VP/Marketing MATTHEW STERN. "This campaign gives music fans the tools to become part of the SPIRALFROG brand experience and connect with music in an inspiring way."