Sirius Adds Formula 1 Racing
May 22, 2008 at 10:30 AM (PT)
SIRIUS SATELLITE RADIO is adding coverage of FORMULA 1 racing under a new exclusive deal with FORMULA ONE MANAGEMENT. SIRIUS will be the exclusive NORTH AMERICAN radio broadcaster for all F1 races, starting this weekend with the MONACO GRAND PRIX.
"We are very happy to be associated with SIRIUS SATELLITE RADIO, and that they will broadcast our races into NORTH AMERICA," said FORMULA ONE MANAGEMENT CEO BERNIE ECCLESTONE.
"FORMULA 1 is a worldwide spectacle, blending international backdrops and advanced automotive technology from some of the best brands in motor racing with extremely talented drivers racing the world's most challenging circuits," said SIRIUS Pres. of Entertainment and Sports SCOTT GREENSTEIN. "SIRIUS is thrilled to deliver the high-profile excitement of F1 to our subscribers, with live coverage of races from each exotic location, giving NORTH AMERICAN racing fans unprecedented access to this unique sport."