Bridge Ratings Lowers Stern Sirius Sub Estimate
December 19, 2005 at 6:03 AM (PT)
BRIDGE RATINGS' latest HOWARD STERN update is that the research company is lowering its final estimate for the number of listeners STERN will take with him to SIRIUS SATELLITE RADIO. BRIDGE now estimates an increase for SIRIUS of 800,000 subscribers in fourth quarter, which would have SIRIUS beat XM in quarterly subscriber count, but a decrease in JANUARY, resulting in about 1,300,000 new SIRIUS subscribers by the end of FEBRUARY, over 100,000 fewer than BRIDGE initially estimated.
See the comparison of estimates in bar graph form by clicking here.