RAB OKs Selling And Schedule Verification Resolution
May 28, 2008 at 8:45 AM (PT)
The Board of Directors of the RADIO ADVERTISING BUREAU has passed a resolution enhancing Radio’s accountability that includes recommended selling and schedule verification guidelines to create a stronger relationship with advertisers and accommodate the diverse and highly targeted nature of the Radio industry.
Endorsed at the semi-annual RAB Board of Directors meeting in LOS ANGELES last week, the resolution aims to put to rest the debate for posting in Radio and instead focuses on delivering an outline for sound business principles and practices that will benefit Radio’s standing in the media space.
We are very encouraged by the willingness of RAB member groups to engage in this discussion and institute accounting principles that will advance Radio.
"This is the beginning of a longer process around gaining greater credibility for Radio," stated RAB Pres./CEO JEFF HALEY. "We will work closely with the buying community and the AMERICAN ASSOCIATION OF ADVERTISING AGENCIES to develop and refine our proposal into a set of sound business practices that will enhance advertisers’ confidence in Radio while protecting our industry."
"We put extreme effort into putting forth guidelines that are intentionally broad in scope, while providing advertisers and their agencies with accounting and verification practices of the highest integrity,"noted GREATER MEDIA Pres./CEO PETER SMYTH, who is Chairman of the RAB Board of Directors. "We are very encouraged by the willingness of RAB member groups to engage in this discussion and institute accounting principles that will advance Radio."
"I am pleased that Radio has adopted a unified position on verification and compliance solutions," said MEDIAVESTV Pres./Dir. Local Broadcast MARIBETH PAPUGA, "and I look forward to improving our business practices together."