CC Online Still The 'Stickiest'
May 28, 2008 at 10:32 AM (PT)
Data compiled by COMSCORE/MEDIA METRIX found that the websites in CLEAR CHANNEL RADIO’s Online Music & Radio unit continued to reign as the #1 spot when it comes to Web pages viewed per visitor and minutes-per-visitor per month, The data suggests that having "stickier" sites, where the viewers stay longer, indicates more consumer interaction and involvement.
Specifically, last APRIL, visitors to CLEAR CHANNEL ONLINE averaged 34 Web pages viewed, and spent 17.2 minutes on the site per month. Second place AOL MUSIC had 26 Web pages viewed per visitor. The runner up in minutes-per-visitor per month was LIVE365.COM, at 15.6 minutes.