Jacobs Survey: Video Games Sell Records
May 28, 2008 at 9:50 AM (PT)
A new JACOBS MEDIA web survey about technology has found that music-based video games are having a significant impact on music sales. Confirming previous reports (NET NEWS 11/26/07 and 1/24/08), the poll of over 27,000 listeners to U.S. Rock stations found that video games like GUITAR HERO (Activision) and ROCK BAND (Harmonix/MTV Games) positively influence their music buying habits.
Nearly half of all respondents who participate in video gaming indicate they've played either GUITAR HERO or ROCK BAND in the past year. Predictably, younger listeners and Alternative Rock fans are more likely to play these games, yet over 40% of 25-54 year-olds have also used them. Nearly one-third of those game players say they've purchased songs featured on these games.
"Not that long ago, consumers discovered new and different music either on the radio, from music television channels, or from friends and others," Jacobs Media Pres. FRED JACOBS said. "Today, there are many avenues for music -- new and classic -- including video games that celebrate music. GUITAR HERO and ROCK BAND are having an impact on the way that music is being discovered and sold.
Read the entire JACOBS MEDIA story here.