Edison: Finding The Next Big Formats
May 28, 2008 at 3:28 PM (PT)
EDISON MEDIA RESEARCH asked its "30 Under 30" -- influential radio personnel under the age of 30 -- to cite what could be the next big thing in formats. According to them, the biggest format hole is still the late ‘80s/early ‘90s old-school Hip-Hop that has gotten only limited traction at Hot AC and Urban AC thus far. Other choices include all-request, a YOUTUBE/MYSPACE new music format, and a "chill-out" format.
Read the entire list in this week’s ROSS On Radio.