BA Launches Music Test For Smooth Jazz With Rate The Music
May 28, 2008 at 4:38 PM (PT)
BROADCAST ARCHITECTURE is about to launch a new innovation in music research for the Smooth Jazz radio format -- APMM, the Active Personal Mix-Master online music test. BA rolls out the first ever weekly tracking on new smooth jazz music. BA will roll out the first-ever weekly Smooth Jazz tracking in conjunction with RATE THE MUSIC/MEDIABASE,
"Smooth Jazz, one of the few adult radio formats to play a significant percentage of new music, has really been flying blind when it comes to the new songs we play for the entire 20+ year history of the format," BA Pres. ALLEN KEPLER stated. "Typically, we do not see solid feedback from listeners until we come through the market to conduct semi-annual music tests. Our new partnership will combine local feedback with a national panel of active smooth jazz fans, giving us a perspective on new songs directly derived from active listeners.
"This system of research was developed by RICH MEYER and MEDIABASE several years ago and our enhancements to their scoring scale, respondent selection and data interpretation will mold their extremely well-regarded product to perfectly fit the needs of our Smooth Jazz partners," he continued.
"We have conducted parallel studies with MEDIABASE/RATE THE MUSIC data and standard call-out feedback," RICH MEYER noted. "Typically, we see little difference except that our participants who ‘opt in’ tend to be more connected with the music and sometimes more deeply opinionated when it comes to brand new songs and/or songs that might be showing signs of burn. The research leads the general market rather than simply following."
The new APMM is available through a barter program developed by BROADCAST ARCHITECTURE and MEDIABASE. The company is set to begin waves of research in JUNE of this year and several Smooth Jazz stations are already on board. KEPLER can be reached for comment and information at (818) 461-8016.