Sony Taps Into Photo Archive As A Resource During Hard Times
May 29, 2008 at 5:37 AM (PT)
Some of SONY’s music executives believe there is a gold mine under the company’s NEW YORK headquarters on MADISON AVENUE, writes THE NEW YORK TIMES. It doesn’t look like much: just a small room, three floors below ground level, with a wall full of the sliding shelves you’d find in a law firm or university library.
But the shelves hold decades of music history as captured by COLUMBIA RECORDS staff photographers: MILES DAVIS recording "Kind of Blue" in 1959 at the company’s old 30th Street Studio; BOB DYLAN standing with then-girlfriend SUZE ROTOLO on a slushy GREENWICH VILLAGE street in 1963; BRUCE SPRINGSTEEN proudly holding a copy of his first record in 1973.
SONY acquired COLUMBIA in 1988, but for decades the images in the archives have been used mostly for box sets and other historical projects. But in another sign that the major labels are looking for new sources of revenue wherever they can find them, SONY BMG MUSIC ENTERTAINMENT is trying to tap into the treasures that its labels have locked away.
"We’re looking to take advantage of all the assets of the company, not just the audio recordings," said SONY BMG MUSIC ENTERTAINMENT Commercial Music Group Pres. JOHN INGRASSIA. "We have the content, and we found a way to tap into it."