UMG And Qualcomm Partner
May 29, 2008 at 8:36 AM (PT)
UNIVERSAL MUSIC GROUP and QUALCOMM announced that UMG will expand its lineup of direct-to-consumer mobile content and services for music fans by leveraging QUALCOMM's BRANDXTEND solution. UMG's mobile offering will be available directly to consumers through its artist Web and WAP sites, CD packaging and its GETMUSIC.COM portal.
"UMG is committed to providing music fans with even more compelling interactive opportunities to connect with their favorite artists by personalizing their mobile devices," said VP/Marketing Digital ADAM FLICK. "Due to the support we are getting from QUALCOMM through BRANDXTEND, we'll be in an even better position to extend these artist opportunities and products across the widest array of available wireless devices. As the demand for advanced mobile content grows, UMG will continue to lead the way in adopting the latest technology to offer fans the most dynamic interactive musical experiences possible."