Study: Hillary Gets Attention, Obama Gets Positives From Talk Radio
May 30, 2008 at 6:34 AM (PT)
A study by the PEW RESEARCH CENTER's Project for Excellence in Journalism and the JOAN SHORENSTEIN CENTER ON PRESS, POLITICS AND PUBLIC POLICY at HARVARD tracking news media coverage of the campaign says that a sampling of talk radio shows gave HILLARY CLINTON more attention than BARACK OBAMA or JOHN MCCAIN but heaped more negative attention on MCCAIN.
OBAMA received positive attention in 67% of assertions by liberal talkers and 55% of conservative talkers' assertions. The study noted that conservative talkers during the study period (JANUARY 1-MARCH 9) were critical of MCCAIN for not being conservative enough. The shows included in the study included NPR's "MORNING EDITION" and the syndicated RUSH LIMBAUGH, SEAN HANNITY, MICHAEL SAVAGE, ED SCHULTZ, and RANDI RHODES shows.
In the overall media landscape, the study says that positive coverage of OBAMA and CLINTON was roughly equal (OBAMA at 69%, CLINTON at 67%) while both were given more positive coverage than MCCAIN (43%).
Check out the study by clicking here.