Sky Daniels Joins RED
June 2, 2008 at 9:34 AM (PT)
MARATHON MEDIA VP/Programming SKY DANIELS has joined RED/SONY BMG as Sr. Director, Artist Development, effective TODAY (6/2).
SKY's illustrious career -- which began in programming in the '70s -- includes many years in record promotion at ISLAND/DEF JAM and SONY. He also was the Alternative Editor at R&R for five years.
RED SVP DANNY BUCH said, "SKY brings a vast level of experience and connectivity to RED -- he’s worked at all levels of music and broadcast companies. SKY’s also held key management positions both in music press and record retail. Most importantly he has a really cool nickname, and at 7 ft tall, his height gives him a unique perspective in evaluating the broad and ever changing landscape of today's music business."
DANIELS notes, "I promise you, when I bring a record to you -- I will have done my best to define it's relevance to your audience, market, and target psychographic -- BEFORE I ask you to consider it."
He continues, "I also will do everything I can to bring that record to life in your market -- to help activate and grow acceptance by your listeners."
Reach SKY at (818) 692-6066 or email@example.com.