Media Monitors Pacts With Radio One, SBS
June 2, 2008 at 11:40 AM (PT)
RADIO ONE and SPANISH BROADCASTING SYSTEM (SBS) have chosen MEDIA MONITORS as their data research engine; Radio One will boost local sales activity with all four services: Radio, Local Cable, Newspaper and Broadcast TV. SBS will glean sales activity from the Radio service ensuring confirmation of spots played and advertising trends.
RADIO ONE’s market portfolio now utilizing MEDIA MONITORS services includes stations in: ATLANTA, BALTIMORE, BOSTON, CHARLOTTE, CINCINNATI, CLEVELAND, COLUMBUS, DALLAS, DETROIT, HOUSTON, INDIANAPOLIS, PHILADELPHIA, RALEIGH-DURHAM, RICHMOND, ST. LOUIS and Washington, DC.
"As the nations' largest broadcast company for Urban listeners, we see the value in targeting specific markets and advertisers," RADIO ONE Pres. BARRY MAYO stated. "The tools MEDIA MONITORS provides open the floodgate to listener retention and advertising revenue like I have never seen before. Programmers can see in near real-time the results of their decisions. The research data mined from the service places us on target for financial success."
The multi-year agreement with SBS covers stations in NEW YORK, LOS ANGELES, SAN FRANCISCO, CHICAGO and MIAMI. "SBS reaches more than half the U.S. Hispanic population and is always looking for ways to increase our audience and revenue base," SBS VP/National Sales JOE MACKAY said. "The zero share report alone is an account reps dream. No other company compares in accuracy of data and the understanding of radio broadcasters."
"We are proud to welcome broadcasting pioneers RADIO ONE and SBS to the MEDIA MONITORS family," CEO/Pres. PHILIPPE GENERALI stated, As these two groups prove every day, radio is reaching the target audience. Along with our data engine and programming tools, they will continue to grow listeners and show advertisers the power of radio."