Spinnaker Media Acquires HearItFirst.com
June 2, 2008 at 3:19 PM (PT)
Digital media company SPINNAKER MEDIA LLC is acquiring the assets of HEARITFIRST.COM, the digital Christian music website from EMI CHRISTIAN MUSIC (EMI CMG), the company that created and developed the site. As part of SPINNAKER, HEARITFIRST.COM will operate as a stand-alone, independent digital music service serving Christian music fans. Future plans are to eventually expand the site into other music genres.
The site will be led by Pres./Founder MARK ADKISON, formerly EMI CMG’s VP/Digital Strategy and Development. Current site manager JAMIE WILSON will become Dir./Content. The new offices will be located on MUSIC ROW in NASHVILLE.
Since EMI CMG launched the site in 2005, HEARITFIRST.COM has become a popular Internet music discovery destination with more than 180,000 registered members. SPINNAKER takes on management of the site with agreements in place from both EMI CMG and SONY BMG ENTERTAINMENT'S PROVIDENT MUSIC GROUP for these labels to provide exclusive content and various marketing initiatives to the site.
SPINNAKER's current holdings also include PROPELLER CONSULTING, DOCUMENTARY CHANNEL, INTERNETSAFETY.COM and FAMPLOSION!