ABC Brings Fame Games To U.S. Radio
June 2, 2008 at 4:03 PM (PT)
ABC RADIO NETWORKS has partnered with MERE MUSIC INTERNATIONAL (MMI) to bring FAME GAMES, the popular Web-based competition for new music artists, to U.S. and international radio syndication. The Net show has drawn unsigned artists from more than 70 countries and currently pulls a weekly audience of more than 2.5 million listeners. FAME GAMES will begin airing on select ABC Radio Networks affiliates on JUNE 30th and be comprised of three 15-week competitions targeting young-end consumers.
"FAME GAMES is going to be a phenomenal opportunity for stations seeking to provide a vehicle for local artists to become a star and will also allow the stations to own the new music niche in their market," said ABC RADIO NETWORKS SVP/Affiliate Relations TJ LAMBERT. "We'll be taking what has already been a successful online program and joining it with the strength and reach of network radio to attract a coveted demographic of active listeners."