Dan Cicero To Market N.Y. 'Burbs For McGavren
June 3, 2008 at 5:05 AM (PT)
MCGAVREN GUILD RADIO SALES has appointed DAN CICERO to be a Suburban Marketing Specialist for the INTEREP company. In his role, CICERO will seek to enhance the revenue opportunities for the company's clients in the suburban areas surrounding the NEW YORK CITY metro, which will further the understanding of the diverse makeup in the region amongst advertisers and their agencies.
"The NEW YORK suburbs surrounding the city's five boroughs represent an enormous area of potential revenue for advertisers," MCGAVREN GUILD RADIO SALES Pres. LISA SIROTKA-SONNENKLAR. "DAN will work in step with agencies and advertisers to maximize their media expenditures in this region, complimenting their NEW YORK metro buys. Our NEW YORK metro and suburban station platform provides advertisers the diversity and extensive range that make for an optimum advertising experience. DAN is the perfect fit to help our company with this endeavor."