Lou Dobbs Show Goes Mobile
June 3, 2008 at 3:49 PM (PT)
UNITED STATIONS RADIO NETWORKS' syndicated THE LOU DOBBS SHOW has signed an exclusive distribution agreement with CELLECAST to deliver the program to listeners 24-7 from any telephone. CELLECAST allows listeners the flexibility to set their own on-demand listening schedule on any standard cell phone. In addition, CELLECAST users experience unprecedented interactivity with program hosts, advertisers and other listeners.
"We're excited to add CELLECAST as another easy to use resource to listen and interact with THE LOU DOBBS SHOW," USRN EVP/Programming ANDY DENEMARK said. "We're no longer in a single-platform broadcasting business; we're in a multi-platform media business, and we're thrilled to be adding this additional mobile platform. It helps us reach our audience and, perhaps more importantly, for them to reach us."
"Having AMERICA’s most influential independent voice as an exclusive channel in the CELLECAST Network is a big boost for mobile interactive radio to flood the mainstream," CELLECAST founder/CEO ANDREW DEAL said. "As a long time and extremely well respected anchor, author, and speaker LOU DOBBS joins some of AMERICA’s finest radio programs on the CELLECAST system."