UMG Expands Use Of Play MPE
June 6, 2008 at 6:29 AM (PT)
UNIVERSAL MUSIC GROUP and DESTINY MEDIA TECHNOLOGIES have expanded their digital media distribution services agreement to include UMG's affiliates in CANADA and MEXICO. Under this multi-year agreement, DESTINY MEDIA remains the primary, and only company-wide platform, for the global distribution of UMG's pre-release digital media in NORTH AMERICA.
"This agreement further expands UMG's ability to utilize PLAY MPE's digital distribution platform which replaces the costly traditional system of delivering promotional CDs using couriers and express mail," stated UMG EVP/Digital Logistics and Business Services VINCENT FREDA. "Beyond its significant cost benefits, this system enhances our control over unauthorized copying, shortens distribution lead times, and provides superior data tracking."
"We are pleased that UNIVERSAL MUSIC GROUP has chosen to expand its relationship with us. We've been working with their staff since our first pilot in 2004 and we look forward to continuing to grow their usage both in and outside of the UNITED STATES," added DESTINY CEO STEVE VESTERGAARD.