New iPhone May Impact Local Biz, Ignites 'Perfect Storm' Of Pub
June 6, 2008 at 10:01 AM (PT)
Anticipation that APPLE will unveil a new version of the iPHONE next MONDAY (6/9), when STEVE JOBS delivers the keynote address at APPLE's Worldwide Developers Conference, has once again whipped the media (and even tech rivals) into a frenzy. The new 3G iPHONE is expected to have quicker wireless response and built-in GPS, which could create a major impact on local businesses.
According to the MEDIA BUYER DAILY, a GPS-equipped iPHONE could lead to an "explosion of local mobile," where "the closest search results become the most relevant, and can be made even more interesting as local businesses begin to offer coupons or sales alerts as iPhone-equipped consumers pass within a block of them."
Arguably more impressive than what the new iPHONE will have is the press frenzy around it -- both pro and con. FORBES.COM, for instance, is offering multi-part coverage of the companies that are rumored to be shipping the new toy to the stores. Also stalking out the supply route is a reporter for CNNMONEY.COM. That website is only one of several news sources reporting on a MICROSOFT "open letter" to its smartphone partners, where it made no less than 36 veiled digs at the iPHONE in just seven paragraphs, to which ZDNET.COM describes as "iPHONE envy."